American Suzuki 2004 Best-Ever May Retail Sales, Achieving a 42 Percent Increase
BREA, Calif., June 2 -- American Suzuki Motor Corporation continues to take significant steps toward reaching its sales growth goals by achieving 42 percent increase in May sales compared to the same month last year and a 25 percent increase in year-to-date sales, selling a total of 8,020 vehicles in May and 32,322 total vehicles this year. This is ASMC's best-ever May retail sales and its fifth best overall month ever.
"We are very pleased with the strides that ASMC continues to make this year, and the sales, product, marketing and customer service milestones we have reached since the launch of our 357 Plan," says Koichi Suzuki, president of American Suzuki's Automotive Operations. "We anticipate continued success with new product introductions, aggressive advertising and promotions, the increasing number of Suzuki Square dealerships in operation and those planned, and continued customer service and satisfaction programs."
Along with growing sales, American Suzuki has also experienced growth in its automotive dealer network, recently reaching a total of 500 dealers. Pushing forward, ASMC plans to add another hundred automotive dealers -- 600 total -- by the end of 2005.
The linchpin of ASMC's growth plan is the rapid introduction of value-packed new vehicles into its product line, a total of nine new vehicles will be launched by 2007. The first new vehicles appeared in U.S. showrooms late last year, the top-selling Suzuki Verona and Forenza combine Italian styling with the performance, power, passenger room and standard features usually associated with considerably higher-priced models. Closely following is the five-door compact Suzuki Reno and the newly debuted Forenza Wagon, both slated to go on sale in the fall.
About American Suzuki
The Automotive Operations of American Suzuki Motor Corporation (ASMC), Brea, Calif., was founded in 1985 by Suzuki Motor Corporation. ASMC markets automobiles in the United States through a network of 500 automotive dealerships in 49 states. ASMC's parent company, Suzuki Motor Corporation (SMC), was founded in 1909, incorporated in 1920 and is based in Hamamatsu, Japan. SMC is a diversified worldwide automobile manufacturer with 141 distributors in 127 countries.
AMERICAN SUZUKI MOTOR CORPORATION MONTH-END REPORTING May CYTD 2004 2003 DSR % 2004 2003 DSR % Change Change VITARA: 336 458 -24% 1,847 1,906 -3% GRAND VITARA: 328 910 -63% 1,921 3,977 -52% XL-7: 1,854 2,768 -30% 7,801 9,548 -18% AERIO: 1,014 1,707 -38% 4,953 10,301 -52% FORENZA 2,731 0 NA 9,216 0 NA VERONA 1,757 0 NA 6,584 0 NA TOTAL: 8,020 5,862 42% 32,322 25,824 25% TRUCK DOMESTIC TRUCK: 336 458 -24% 1,847 1,907 -3% IMPORT TRUCK: 2,182 3,678 -38% 9,722 13,525 -28% TOTAL TRUCK: 2,518 4,136 -37% 11,569 15,432 -25% CAR DOMESTIC CAR: 0 3 -100% 0 5 -100% IMPORT CAR: 5,502 1,723 232% 20,753 10,387 100% TOTAL CAR: 5,502 1,726 231% 20,753 10,392 100% TOTAL DOMESTIC: 336 461 -24% 1,847 1,912 -3% TOTAL IMPORT: 7,684 5,401 48% 30,475 23,912 27% GRAND TOTAL 8,020 5,862 42% 32,322 25,824 25% Selling Days: 26 27 128 128