American Honda 2004 Posts New May Sales Record
Acura Posts All-Time Record Results; Honda Division Sets New May Record
TORRANCE, Calif., June 2 -- American Honda posted ten new sales records including its best ever May with sales of 143,193 Honda and Acura vehicles, a 14.0 percent rise over the previous May record set last year. American Honda also recorded its best May sales for passenger cars, up 23.6 percent for the year to 93,887 units, topping the previous record of 84,203 set in May 1990.
American Honda passenger car sales for the year are up 4.6 percent to 354,939 versus last year, while total year-to-date sales of American Honda vehicles are up 2.0 percent over a year ago to 569,923 cars and light trucks. May records by Division include:
* Record May sales for Honda Division * Record May sales of Honda Passenger Cars * All-time record sales of Civic Hybrid (third consecutive record month) * All-time record sales of Odyssey * Record May sales of Accord and Civic * All-time record sales for Acura Division * All-time record sales of Acura TSX * Record May sales of Acura TL
"With gas prices on the rise, consumers are looking for fuel efficient choices, and with the highest rated overall fuel economy rating in the industry, Honda and Acura products are more competitive than ever," said Dick Colliver, executive vice president of American Honda.
Honda Division posted a new May record on the way to its second best-ever sales month of 124,646 units, up 13.6 percent over year-ago totals including record May sales of Civic, up 26.9 percent to 35,608; and Accord, up 21.6 percent to 43,589 for the month. The Odyssey minivan also recorded its best month ever with sales of 16,682 units, up 8.4 percent for the month. Civic Hybrid posted its third consecutive record month with sales of 3,183 units. Year-to-date Civic Hybrid sales of 12,206 are up 19.6 percent over last-year's results.
"We're seeing unprecedented demand for our hybrid models, the Civic and Insight," said Colliver. "It's clear that consumer interest in hybrid technology is growing."
Acura Division posted a new all-time record month with sales of 18,547 cars and SUVs due to record sales of its TSX and TL sedans, up 63.6 and 52.6 percent for the month, respectively. Four consecutive monthly records have pushed sales for the all-new TL up 44.0 percent for the calendar year to 32,508. Acura year-to-date sales of 80,556 are up 20.2 percent over the 2003 record pace.
American Honda Vehicle Sales For May 2004
Month-to-Date Year-to-Date
May May DSR** May May DSR**
2004 2003 % Chg. 2004 2003 % Chg.
American Honda Total 143,193 130,454 14.0% 569,923 558,743 2.0%
Total Car Sales 93,887 78,856 23.6% 354,939 339,310 4.6%
Total Truck Sales 49,306 51,598 -0.8% 214,984 219,433 -2.0%
Honda Total Car
Sales 80,249 67,450 23.6% 298,350 295,321 1.0%
Honda Total
Truck Sales 44,397 46,509 -0.9% 191,017 196,412 -2.7%
Acura Total Car
Sales 13,638 11,406 24.2% 56,589 43,989 28.6%
Acura Total
Truck Sales 4,909 5,089 0.2% 23,967 23,021 4.1%
Domestic Car Sales * 77,992 62,737 29.1% 292,351 259,545 12.6%
Honda Division 70,791 57,121 28.7% 259,587 233,261 11.3%
Acura Division 7,201 5,616 33.2% 32,764 26,284 24.7%
Domestic Truck Sales * 36,328 37,826 -0.3% 156,408 160,300 -2.4%
Honda Division 31,419 32,737 -0.3% 132,441 137,279 -3.5%
Acura Division 4,909 5,089 0.2% 23,967 23,021 4.1%
Import Car Sales 15,895 16,119 2.4% 62,588 79,765 -21.5%
Honda Division 9,458 10,329 -4.9% 38,763 62,060 -37.5%
Acura Division 6,437 5,790 15.5% 23,825 17,705 34.6%
Import Truck Sales 12,978 13,772 -2.1% 58,576 59,133 -0.9%
Honda Division 12,978 13,772 -2.1% 58,576 59,133 -0.9%
MODEL BREAKOUTS BY
DIVISION
Honda Division Total 124,646 113,959 13.6% 489,367 491,733 -0.5%
Accord * 43,589 37,210 21.6% 158,081 163,059 -3.1%
Civic * 35,608 29,143 26.9% 136,234 127,979 6.5%
Prelude 0 0 0 9
S2000 922 998 -4.1% 3,609 3,563 1.3%
Insight 130 99 36.4% 424 710 -40.3%
FCX 0 0 2 1 100.0%
Odyssey * 16,682 15,974 8.4% 61,851 65,420 -5.5%
Passport 0 4 0 56
Pilot * 9,283 9,777 -1.4% 45,089 42,872 5.2%
CR-V 12,978 13,772 -2.1% 58,576 59,133 -0.9%
Element * 5,454 6,982 -18.9% 25,501 28,931 -11.9%
Acura Division Total 18,547 16,495 16.8% 80,556 67,010 20.2%
RSX 2,353 2,815 -13.2% 9,339 10,519 -11.2%
CL * 24 733 -96.6% 256 3,707 -93.1%
TL * 7,177 4,883 52.6% 32,508 22,577 44.0%
TSX 3,585 2,275 63.6% 11,987 4,111 191.6%
RL 467 671 -27.7% 2,391 2,956 -19.1%
NSX 32 29 14.6% 108 119 -9.2%
MDX * 4,909 5,089 0.2% 23,967 23,021 4.1%
Selling Days 26 27 128 128
* Honda and Acura vehicles are made of domestic and global sourced
parts.
** Daily Selling Rate
