Jeep Safety 'Edutainment' Game Showcases Jeep 4x4 Trail Rated Capabilities
Interactive Game Tests Your Vehicle Handling Knowledge
BLOOMFIELD HILLS, Mich., June 1 -- The Jeep(R) brand recently launched the "Go 4x4 Trail Rated Challenge," a new online "edutainment" game that teaches consumers about on-road and off-road Jeep vehicle safety features and safe driving tips. Jeep developed this Internet destination with Organic, Inc., Chrysler Group's interactive agency of record.
This online experience is unique for the automotive industry. The Go 4x4 Challenge presents a variety of driving scenarios, within a gaming format, to teach Jeep vehicle owners and prospects about how to maneuver safely through challenging on-road and off-road conditions such as deep water, snow, and sand.
"The Jeep brand has been educating consumers about Jeep vehicle capabilities in fun and engaging ways at events for more than 60 years," said Jeff Bell, Vice President, Jeep.
To ensure that the safety features were portrayed accurately, Organic Detroit and Organic New York worked closely with Jeep Marketing, Product Planning, Engineering, Legal, and Product Safety to develop the site. Keen attention was paid to the way the vehicles were rendered and how realistically they interacted within each driving scenario.
"Once the idea of incorporating Jeep vehicle safety instruction into an online gaming format, we all knew that we hit on something important," said Chuck Russo, Vice President and Managing Director of Organic Detroit. "We believe that truly successful online experiences engage both the minds and the hearts of users and this highly animated solution is already producing phenomenal results."
To take the Jeep 4x4 Trail Rated Challenge, visit http://www.jeep.com/4x4 and click on "Take the Challenge."
Only in a Jeep(R)
Freedom, adventure, mastery, authenticity and the capability to go anywhere are the hallmarks of the Jeep(R) brand worldwide. It is a reputation earned during more than six decades of SUV leadership. Jeep brand sales are up 17 percent year-over-year in 2004 (through April), with four new models being introduced this year. The Jeep Wrangler Unlimited is now available in dealerships, while the all-new 2005 Jeep Grand Cherokee, Jeep Liberty Renegade and Jeep Liberty Diesel launch later this year. Jeep Trail Rated(R) communicates the legendary Jeep capability that is designed into every Jeep 4x4. As the brand's lineup expands, Jeep branded vehicles will continue to be what they have always been -- the most capable.
About Organic, Inc.
Organic creates exceptional online experiences for Fortune 1000 clients by delivering comprehensive web development and interactive marketing programs that drive more profitable customer relationships. Established in 1993, Organic specializes in clients with high involvement products and services such as Chrysler Group, Sprint PCS, Washington Mutual, Tommy Hilfiger, and CIBC. Organic has offices located in San Francisco, Detroit, Toronto, and New York and is a subsidiary of Omnicom Group , a Fortune 500 global marketing and communications company. For more information, please visit www.organic.com.