ACDelco Introduces New 60 Series Car and Truck Battery


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GRAND BLANC, MICH. May 27, 2004; ACDelco now offers the new ACDelco 60 Series Battery as part of its highly regarded battery product line. This competitively priced car and truck battery carries the ACDelco brand of quality and dependability and is intended to complement, not replace, the ACDelco Professional Series Battery.

"Our Warehouse Distributors (WDs) and Independent Service Centers (ISCs) asked for a less expensive, quality battery that meets the needs of ACDelco's price-sensitive consumers," said Denise Harris, ACDelco product manager for batteries and rotating electrical. "The new 60 Series Battery fills that niche."

The ACDelco 60 Series Battery features corrosion-resistant terminals, calcium alloy grids and a heat-sealed cover to enhance the performance and life of the battery.

In addition, the ACDelco 60 Series Battery offers 85 percent coverage for all cars and light trucks on the road and is maintenance-free. The 60 Series also offers heavy-duty and deep-cycle models for commercial and fleet accounts.

"The new 60 Series Battery allows ACDelco to go head-to-head with other major competitors in this segment of the aftermarket," Harris said, "and it enables our distributors to consolidate their battery buying power with ACDelco."

The ACDelco 60 Series Battery also carries a 60-month limited warranty on automotive models, including a free replacement within the first 18 months. For information on ACDelco warranties, visit the ACDelco Web site at acdelco.com.

In conjunction with the launch of its 60 Series Battery, ACDelco WDs are now offering ISCs new, high-quality lighted battery display racks that can hold up to nine ACDelco batteries. ISCs can order the 60 Series Battery and the lighted battery display rack through their WDs. To locate an ACDelco WD nearest you, call 1-800-ACDelco.

"This rack is an excellent way to display the new 60 Series Battery," Harris added, "and will help our customers highlight the quality of ACDelco batteries."

ACDelco is a global leader in automotive replacement parts and services offering products for Ford, Chrysler, Toyota, Nissan, Honda, GM and virtually every other vehicle on the road today. ACDelco is headquartered in Grand Blanc, Mich., and markets automotive replacement parts worldwide under its brand name.

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Disclaimer: ACDelco 60 Series Batteries are available through participating WDs and ISCs.

ACDelco DuraStop Brakes

ACDelco offers a complete line of brake parts, including disc brake pads, brake shoes, drums, rotors, cables, disc and drum hardware kits, brake hoses, brake master cylinders and brake calipers. The ACDelco DuraStop® brake line fits virtually every vehicle on the road today, including Ford, Chrysler, Toyota, Nissan, Honda and GM. ACDelco DuraStop Brakes were one of the first aftermarket lines to be tested and validated by Dual Dynamometer Differential Effectiveness Analysis (D3EA®). Conducted by an independent testing laboratory, D3EA measures specific friction performance of brake shoes, pads, drums and rotors. ACDelco DuraStop brakes are dependable on all types of surfaces and offer premium performance. ACDelco DuraStop brake parts are treated with various coatings to help resist corrosion. The ACDelco DuraStop brake line is specifically engineered to help minimize brake noise by using an integrally molded process to secure the brake pad to the backing plate. An advanced orbital riveting process allows the rivets to stay tight and the pads to stay quiet. ACDelco DuraStop ceramic brake pads are manufactured using ceramic instead of semimetallic friction materials. This process makes them not only quieter and more durable, but also able to help provide rapid braking recovery and exceptionally smooth stops.

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