Ford Increases F-150 PU Incentive

DETROIT, May 27, 2004; Reuters reported that Ford has increased cash rebates on one version of its F-series pickup trucks by $500 to $2,500 to cut inventories of unsold vehicles, a spokesman said Thursday.

Consumers buying the F-150 regular cab pickup with no rear seat will get the extra cash through this upcoming Memorial Day holiday weekend, which is one of the strongest auto sales periods of the year, Ford spokesman Jim Cain said.

Earlier this month, General Motors raised cash rebates to consumers on many of its mid-size and full-size sport utility vehicles by $500 to $4,000.

Large incentives are expected to increase vehicle sales about 4 percent for the month to a seasonally adjusted annual rate of 17.0 million or more, analysts said.