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Logic Motor Company $100,000 Sponsor of the "Toy Show"

SAN DIEGO--May 1, 20040, 2004--International Sports and Media Group, Inc. (OTCBB:ISME), announces 5ive Media Entertainment, Inc. -- a joint venture between International Sports and Media Group and Macias/Clark Media Group -- has signed Logic Motor Company of Youngstown, Ohio as a sponsor of the cult-followed High Definition television series "Toy Show." Logic Motor Company ( produces some of the finest custom motorcycles built for celebrities and other motorcycle enthusiasts.

Yan Skwara, CEO of International Sports and Media Group, said, "We are very pleased to have Logic Motor Company as an official sponsor of our High Definition TV program 'Toy Show.' Logic Motor Company is an industry leader in the motorcycle manufacturing field and we are gratified to continue to attract this caliber of sponsors and partners as we move forward with media projects under the 5ive Media Entertainment umbrella. Our focus is to build our revenue stream for HDTV programming by continuing to add quality partners and sponsors. Viewership of lifestyle entertainment programming is averaging 5-9 million viewers per episode. This means that advertisers definitely have other options besides just major network shows to brand their product. By continuing to attract sponsors we ensure not only the lifespan of the show but we also provide the advertisers an outstanding branding opportunity that can translate into dollars for both companies."

Big Rick Hoffman, Owner of Logic Motor Company, said, "We've seen the motorcycle industry grow five-fold in the last two years because of television and I would have to say out of all the shows we've seen 'Toy Show' really entertains and educates the viewer about the real builders and the real culture. They actually capture the lifestyle the way it was meant to be seen; unbiased, real and unscripted. We love those guys for making our reality entertaining."

About International Sports and Media Group, Inc.:

International Sports and Media Group, Inc. (OTCBB:ISME) is a marketing communications firm focused on assisting companies in increasing their brand awareness using its expertise in the sports and media sector with services including marketing, corporate communications, public relations, finance hospitality and sponsorship. For more information on the Company, please visit

About 5ive Media Entertainment:

5ive Media Entertainment is a newly formed Nevada LLC which is a joint venture partnership of ISMG and MC Media Group focused on developing and creating High Definition TV programming.

About Logic Motor Company

Logic Motor Company is based out of Youngstown, Ohio where they build custom-made motorcycles. For pictures of some of their motorcycles and other information, please visit their website

Certain statements in this news release may contain "forward-looking" information within the meaning of Rule 175 under the Securities Act of 1933 and Rule 3b-6 under the Securities Act of 1934 and are subject to the safe harbor created by those rules. All statements, other than statements of fact, included in this release may include forward-looking statements that involve risks and uncertainties. There can be no assurance that such statements will be accurate and actual results and future events could differ materially from those anticipated in such statements.