The Auto Channel: North America | Europe

Land Rover Aligns With Harte-Hanks to Improve Customers' Experience with Allink(R) Automotive Solution

-- Leader in luxury auto market enhances marketing programs to increase customer value --

BILLERICA, Mass., April 26 -- Harte-Hanks, Inc. , a worldwide, direct marketing and targeted media company, today announced that Land Rover North America has selected its Allink(R) Automotive solution to enhance and increase the overall performance and reliability of its direct marketing programs. Allink Automotive, a customer-oriented database marketing solution developed by Harte-Hanks, will enable Land Rover to increase the effectiveness of its customer and prospect communications and maximize its direct marketing campaigns by finding customers faster, building more effective relationships, and selling more products and services.

Land Rover wanted to leverage its customer data more effectively to improve communication and convey the Land Rover experience more consistently with customers and prospects. As part of the company's ongoing strategy to conduct more customer-focused direct marketing campaigns, Land Rover required a solution that would provide a complete, accurate, and consolidated view of relevant customer data.

"We selected Harte-Hanks based on several key factors including the company's reputation and database marketing experience as well as the company's overall capability, creativity and chemistry," said Cathy Ellico, CRM/e-commerce manager, Land Rover North America. "Harte-Hanks offered flexibility in designing the right model of operations and analytical support to meet our needs. With Allink Automotive, we're able to design and implement personalized campaigns and measure their performance quickly to analyze impact. We can also collect and maintain an up-to-date master list of customer information that will become a resource for other internal Land Rover clients and will benefit those who also interact or need to know information about our customers."

"As a leader in the luxury auto market, Land Rover was looking to partner with a market leader that was interested in building a long-term relationship, but also demonstrated speed and agility in developing a database marketing solution and delivering a customized offering," said Kathy Calta, corporate officer and senior vice president, Harte-Hanks, Inc. "Harte-Hanks provides an industry focused, proven, database marketing solution tailored to meet the automotive industry's specific needs in helping to improve customer loyalty and satisfaction."

With Allink Automotive, clients are able to conduct predictive, measurable marketing programs, receive in-depth customer intelligence, and gain real-time opportunity insights. The solution enables dealers and distributors to bring together prospect and customer data from all channels and touch points to develop predictable, measurable and action-prompting marketing programs during all aspects of the consumer experience. Allink Automotive utilizes the deep market expertise of Harte-Hanks in the automotive industry to help clients deliver in their marketing communication strategy, operational CRM [customer relationship management] infrastructure and tactical program execution to increase customer value and loyalty.

About Land Rover

Land Rover North America is part of Aston Martin Jaguar Land Rover with headquarters in Irvine, California. Land Rover established operations in the US in 1986, and now imports and distributes Range Rover, Discovery and Freelander vehicles manufactured by Land Rover in Solihull, England. Land Rover's worldwide operations are wholly owned by Ford Motor Company, Dearborn, Michigan. For information about the Land Rover retailer nearest you, call 800- FINE-4WD or log on to http://www.landroverusa.com/.

About the Allink(R) Solution Suite and Harte-Hanks

The Allink(R) Solution Suite helps companies in diverse markets achieve measurable ROI (return on investment) through the application of data-driven marketing strategies for a more relevant and better-targeted approach to marketing. The Allink Solution Suite is a blend of Harte-Hanks 30 years' experience in vertical marketing strategy, analytics, direct marketing best practices, end-to-end marketing services and leading-edge technology. Each Allink solution is built to meet the unique requirements of marketers within specific verticals who want to increase multi-channel marketing know-how and effectiveness; contain personnel resources and costs; act on customer information in real-time; and develop tailored marketing programs that give their companies a competitive advantage.

Harte-Hanks, Inc., San Antonio, TX, is a worldwide, direct and targeted marketing company that provides direct marketing services and shopper advertising opportunities to a wide range of local, regional, national and international consumer and business-to-business marketers. Harte-Hanks Direct Marketing improves the return on its clients' marketing investment with a range of services organized around five solution points: Construct and update the database - Access the data - Analyze the data - Apply the knowledge - Execute the programs. Visit the Harte-Hanks Web site at http://www.harte-hanks.com/ or call (800) 456-9748.

Harte-Hanks, the Harte-Hanks logo, and Allink are registered trademarks of Harte-Hanks, Inc.

  Media Contacts:
   Chet Dalzell, Harte-Hanks
   (212) 520-3232
   chet_dalzell@harte-hanks.com

   Michelle Boockoff-Bajdek, Hante-Hanks
   (978) 436-8729
   mbb@hartehanks.com

   Brenda Menard, Horn Group, Inc.
   (781) 356-7133
   bmenard@horngroup.com