SITEL Corporation Signs New GM Contract

OMAHA, Neb., April 21 -- SITEL Corporation , a leading global provider of outsourced customer support services, today announced the signing of a new contract with General Motors to provide customer support services for General Motors' North American Vehicle Sales, Service, and Marketing Group through December 31, 2005.

Under the new agreement, SITEL will continue to provide customer service, marketing support, and dealer support for General Motors brands from three contact centers having 500 workstations each in Tampa, FL, Austin, TX, and Portland, OR. Financial terms were not disclosed. An existing agreement under which SITEL supported OnStar operations will terminate effective June 22, 2004.

James F. Lynch, Chairman and CEO of SITEL Corporation, stated, "We are pleased that General Motors has awarded us this new contract. This demonstrates the strength of the relationship developed between SITEL and General Motors during the original contract term. We look forward to continuing to serve General Motors in the future. We understand General Motors's decision to use another provider for the OnStar operations and will work with General Motors in the transition."

About SITEL

SITEL is a leading global provider of outsourced customer support services. On behalf of many of the world' s leading organizations, SITEL designs and improves customer contact models across its clients' customer acquisition, retention and development cycles. SITEL manages approximately two million customer interactions per day via the telephone, e-mail, Internet and traditional mail. SITEL has over 31,000 employees in 82 global contact centers, utilizing more 25 languages and dialects to serve customers in 54 countries. SITEL is a 20 year leader in the contact center industry. Please visit SITEL's website at www.sitel.com for further information.

This news release contains forward-looking statements within the meaning of Section 27A of the Securities Act and Section 21E of the Exchange Act. The word "will" and similar expressions in this news release identify forward-looking statements, which speak only as of the date the statement is made. SITEL assumes no obligation to update any such forward-looking statement. Although SITEL believes that the expectations reflected in such forward-looking statements are reasonable, there can be no assurance that such expectations will prove to be correct. Because forward-looking statements involve risks and uncertainties, future events and actual results could differ materially from those set forth in, contemplated by or underlying the forward-looking statements. Important factors that could cause actual results to differ materially from SITEL's expectations may include, but are not limited to the following, many of which are outside SITEL's control: customer demand for the client's products and services, the client's budgets and plans, conditions affecting the client's industry, unanticipated labor, contract or technical difficulties, delays in ramp up of services, contract termination provisions, reliance on major subcontractors and strategic partners, industry regulation, reliance on telecommunications and computer technology, general and local economic conditions, and competitive pressures in SITEL's industry. SITEL's Form 10-K, 10-Q and 8-K reports filed with the Securities and Exchange Commission describe other important factors that may impact SITEL's business, results of operation and financial condition and cause actual results to differ materially from those set forth in, contemplated by or underlying the forward-looking statements.