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Ducati North America Retains JMPR, Inc. to Strengthen Brand Awareness in U.S. Market

WOODLAND HILLS, Calif., April 12, 2004; Ducati North America, the U.S. arm of legendary Italian-based Ducati S.p.A of Bologna and designer and manufacturers of world-class high-performance motorcycles and lifestyle apparel has retained JMPR, Inc. as their agency of record in the North American market.

JMPR's public relations efforts will include working in conjunction with Ducati's existing internal public relations team to assist in promoting various new model introductions. In addition, JMPR will help promote Ducati Performance Apparel through mainstream media outreach as well as assist in public relations efforts revolving around several high-profile Ducati product placements in upcoming feature films.

As Ducati's North American public relations agency, JMPR will leverage past experiences gained from working in the motorcycle industry with Triumph Motorcycles as well as the re-introduction of Vespa in the U.S. after 20 years of absence from the market.

JMPR will further assist Ducati North America with media outreach around several Ducati international events beginning with the May 2004 World Ducati Week (WDW), plus Moto Giro and Centopassi. Public relations support will also include Ducati's AMA Superbike racing activities, other Ducati racing endeavors worldwide and interfacing with Ducati Owners Group members at AMA Superbike events.