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March 2004 U.S. Auto Sales Scorecard

Car, Truck Sales in U.S. in March 2004
Thursday April 1, 6:29 pm ET
By The Associated Press
March 2004 Car, Light Truck Sales in the United States by the Major Automakers

March 2004 car and light truck sales in the United States by the major automakers. Industry totals include 22 automakers.

The table compares sales in March 2004 with sales in March 2003 and year-to-date totals for the two years. Light trucks include pickups, vans, minivans and sport utility vehicles.

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Results for General Motors Corp., Ford Motor Co. and DaimlerChrysler AG do not include U.S. sales of their European brands: Saab, Jaguar, Land Rover, Volvo and Mercedes-Benz.

Percentages are based on the daily sales rate; there were 26 sales days for both last month and March 2003, and 76 sales days for the first three months of 2004 and 75 days for the same period a year ago.

Total Industry

Month

Car: 695,961 vs. 694,207, up less than 1 percent

Truck: 811,667 vs. 758,540, up 7 percent

Big Three vehicle: 894,816 vs. 868,451, up 3 percent

Asian vehicle: 514,626 vs. 482,944, up 7 percent

European vehicle: 98,186 vs. 101,352, down 3 percent

Total vehicle: 1,507,628 vs. 1,452,747, up 4 percent

Year-to-date

Car: 1,778,378 vs. 1,820,524, down 4 percent

Truck: 2,130,189 vs. 1,940,982, up 8 percent

Big Three vehicle: 2,313,427 vs. 2,263,453, up 1 percent

Asian vehicle: 1,350,047 vs. 1,234,401, up 8 percent

European vehicle: 245,093 vs. 263,652, down 8 percent

Total vehicle: 3,908,567 vs. 3,761,506, up 3 percent

General Motors

Month

Car: 175,726 vs. 160,430, up 10 percent

Truck: 231,490 vs. 222,620, up 4 percent

Vehicle: 407,216 vs. 383,050, up 6 percent

Year-to-date

Car: 452,842 vs. 443,374, up 1 percent

Truck: 596,259 vs. 555,731, up 6 percent

Vehicle: 1,049,101 vs. 999,105, up 4 percent

Ford

Month

Car: 95,168 vs. 104,441, down 9 percent

Truck: 194,576 vs. 179,019, up 9 percent

Vehicle: 289,744 vs. 283,460, up 2 percent

Year-to-date

Car: 232,680 vs. 268,128, down 14 percent

Truck: 514,142 vs. 494,443, up 3 percent

Vehicle: 746,822 vs. 762,571, down 3 percent

DaimlerChrysler

Month

Car: 40,380 vs. 44,870, down 10 percent

Truck: 157,476 vs. 157,071, unchanged

Vehicle: 197,856 vs. 201,941, down 2 percent

Year-to-date

Car: 103,757 vs. 123,033, down 17 percent

Truck: 413,747 vs. 378,744, up 8 percent

Vehicle: 517,504 vs. 501,777, up 2 percent

Toyota

Month

Car: 90,054 vs. 94,445, down 5 percent

Truck: 84,155 vs. 70,636, up 19 percent

Vehicle: 174,209 vs. 165,081, up 6 percent

Year-to-date

Car: 238,928 vs. 229,773, up 3 percent

Truck: 225,793 vs. 179,320, up 24 percent

Vehicle: 464,721 vs. 409,093, up 12 percent

Honda

Month

Car: 70,844 vs. 74,645, down 5 percent

Truck: 44,965 vs. 47,049, down 4 percent

Vehicle: 115,809 vs. 121,694, down 5 percent

Year-to-date

Car: 189,681 vs. 189,941, down 1 percent

Truck: 122,120 vs. 120,565, unchanged

Vehicle: 311,801 vs. 310,506, down 1 percent

Nissan

Month

Car: 54,949 vs. 48,613, up 13 percent

Truck: 35,545 vs. 20,848, up 70 percent

Vehicle: 90,494 vs. 69,461, up 30 percent

Year-to-date

Car: 141,261 vs. 120,482, up 16 percent

Truck: 96,233 vs. 55,413, up 71 percent

Vehicle: 237,494 vs. 175,895, up 33 percent

Mazda

Month

Car: 18,304 vs. 11,204, up 63 percent

Truck: 7,017 vs. 7,335, down 4 percent

Vehicle: 25,321 vs. 18,539, up 37 percent

Year-to-date

Car: 46,192 vs. 28,527, up 60 percent

Truck: 18,155 vs. 22,184, down 19 percent

Vehicle: 64,347 vs. 50,711, up 25 percent

Mitsubishi

Month

Car: 14,819 vs. 14,562, up 2 percent

Truck: 5,597 vs. 6,438, down 13 percent

Vehicle: 20,416 vs. 21,000, down 3 percent

Year-to-date

Car: 39,203 vs. 47,411, down 18 percent

Truck: 17,658 vs. 22,668, down 23 percent

Vehicle: 56,861 vs. 70,079, down 20 percent

Isuzu

Month

Truck: 4,057 vs. 3,310, up 23 percent

Vehicle: 4,057 vs. 3,310, up 23 percent

Year-to-date

Truck: 7,570 vs. 8,583, down 13 percent

Vehicle: 7,570 vs. 8,583, down 13 percent

Hyundai

Month

Car: 26,278 vs. 26,998, down 3 percent

Truck: 9,746 vs. 11,293, down 14 percent

Vehicle: 36,024 vs. 38,291, down 6 percent

Year-to-date

Car: 63,245 vs. 69,624, down 10 percent

Truck: 25,048 vs. 23,354, up 6 percent

Vehicle: 88,293 vs. 92,978, down 6 percent

Subaru

Month

Car: 11,268 vs. 10,976, up 3 percent

Truck: 6,338 vs. 6,638, down 5 percent

Vehicle: 17,606 vs. 17,614, down less than 1 percent

Year-to-date

Car: 27,742 vs. 29,083, down 6 percent

Truck: 16,392 vs. 15,846, up 2 percent

Vehicle: 44,134 vs. 44,929, down 3 percent

Suzuki

Month

Car: 4,396 vs. 2,798, up 57 percent

Truck: 2,525 vs. 3,803, down 34 percent

Vehicle: 6,921 vs. 6,601, up 5 percent

Year-to-date

Car: 10,166 vs. 6,040, up 66 percent

Truck: 7,095 vs. 7,941, down 12 percent

Vehicle: 17,261 vs. 13,981, up 22 percent

Kia

Month

Car: 12,461 vs. 12,079, up 3 percent

Truck: 11,308 vs. 9,274, up 22 percent

Vehicle: 23,769 vs. 21,353, up 11 percent

Year-to-date

Car: 32,827 vs. 33,422, down 3 percent

Truck: 24,738 vs. 24,224, up 1 percent

Vehicle: 57,565 vs. 57,646, down 1 percent

Volkswagen

Month

Car: 19,141 vs. 25,605, down 25 percent

Truck: 2,190 vs. 578, up 279 percent

Vehicle: 21,331 vs. 26,183, down 19 percent

Year-to-date

Car: 42,524 vs. 65,479, down 36 percent

Truck: 7,419 vs. 1,318, up 455 percent

Vehicle: 49,943 vs. 66,797, down 26 percent

BMW

Month

Car: 20,590 vs. 20,338, up 1 percent

Truck: 4,955 vs. 3,094, up 60 percent

Vehicle: 25,545 vs. 23,432, up 9 percent

Year-to-date

Car: 50,195 vs. 54,072, down 8 percent

Truck: 11,046 vs. 8,310, up 31 percent

Vehicle: 61,241 vs. 62,382, down 3 percent

Volvo

Month

Car: 9,824 vs. 8,859, up 11 percent

Truck: 3,101 vs. 3,366, down 8 percent

Vehicle: 12,925 vs. 12,225, up 6 percent

Year-to-date

Car: 25,023 vs. 24,075, up 3 percent

Truck: 8,344 vs. 6,093, up 35 percent

Vehicle: 33,367 vs. 30,168, up 9 percent

Mercedes-Benz

Month

Car: 15,367 vs. 17,337, down 11 percent

Truck: 2,449 vs. 2,500, down 2 percent

Vehicle: 17,816 vs. 19,837, down 10 percent

Year-to-date

Car: 42,908 vs. 44,551, down 5 percent

Truck: 6,251 vs. 7,026, down 12 percent

Vehicle: 49,159 vs. 51,577, down 6 percent

Saab

Month

Car: 3,702 vs. 4,736, down 22 percent

Vehicle: 3,702 vs. 4,736, down 22 percent

Year-to-date

Car: 8,050 vs. 10,885, down 27 percent

Vehicle: 8,050 vs. 10,885, down 27 percent

Jaguar

Month

Car: 4,005 vs. 3,601, up 11 percent

Vehicle: 4,005 vs. 3,601, up 11 percent

Year-to-date

Car: 11,240 vs. 10,857, up 2 percent

Vehicle: 11,240 vs. 10,857, up 2 percent

Audi

Month

Car: 7,469 vs. 6,380, up 17 percent

Vehicle: 7,469 vs. 6,380, up 17 percent

Year-to-date

Car: 17,012 vs. 18,014, down 7 percent

Vehicle: 17,012 vs. 18,014, down 7 percent

Land Rover

Month

Truck: 2,756 vs. 2,814, down 2 percent

Vehicle: 2,756 vs. 2,814, down 2 percent

Year-to-date

Truck: 8,144 vs. 8,365, down 4 percent

Vehicle: 8,144 vs. 8,365, down 4 percent

Porsche

Month

Car: 1,216 vs. 1,290, down 6 percent

Truck: 1,421 vs. 854, up 66 percent

Vehicle: 2,637 vs. 2,144, up 23 percent

Year-to-date

Car: 2,902 vs. 3,753, down 24 percent

Truck: 4,035 vs. 854, up 366 percent

Vehicle: 6,937 vs. 4,607, up 49 percent