American Suzuki Achieves a 22 Percent First Quarter Sales Increase

BREA, Calif.--April 1, 2004--American Suzuki Motor Corp. took another significant step toward reaching its sales growth goals by achieving a 22 percent growth in first quarter sales compared to its 2003 first quarter, selling a total of 6,921 vehicles in March for a combined total of 17,261 units in the first quarter.

"We are very pleased with the strides ASMC has made in the first quarter, and the sales, product, marketing and customer service milestones we have reached since the launch of our 357 Plan," said Koichi Suzuki, president of American Suzuki's Automotive Operations. "As we look into the future, we anticipate continued success with new product introductions, aggressive advertising and promotions, the rapid growth of Suzuki Square dealerships and continued customer service and satisfaction programs."

The linchpin in ASMC's growth plan is the rapid introduction of value-packed new vehicles into its product line. Appearing in U.S. showrooms late last year, the top-selling Suzuki Verona and Forenza combine Italian styling with the performance, power, passenger room and standard features usually associated with considerably higher-priced models. The two new vehicles will be closely followed by the launch of seven additional models by 2007, including the Suzuki Reno, a five-door compact crossover vehicle slated to go on sale later this year.

About American Suzuki

The Automotive Operations of American Suzuki Motor Corp. (ASMC), Brea, was founded in 1985 by Suzuki Motor Corp. ASMC markets automobiles in the United States through a network of 500 automotive dealerships in 49 states. ASMC's parent company, Suzuki Motor Corp. (SMC), was founded in 1909, incorporated in 1920 and is based in Hamamatsu, Japan. SMC is a diversified worldwide automobile manufacturer with 141 distributors in 127 countries.

                  AMERICAN SUZUKI MOTOR CORP.
                      MONTH-END REPORTING

                        March                    CYTD
                 2004   2003    DSR %    2004    2003    DSR %
                               Change                   Change
VITARA:            478    472      1%     1,176  1,035     12%
GRAND VITARA:      560    865    -35%     1,227  2,137    -43%
XL-7:            1,487  2,466    -40%     4,692  4,768     -3%
AERIO:           1,326  2,775    -52%     3,221  5,997    -47%
FORENZA          1,932      0      NA     4,262      0      NA
VERONA           1,138      0      NA     2,683      0      NA
TOTAL:           6,921  6,601      5%    17,261 13,981     22%

TRUCK
DOMESTIC TRUCK:    478    472      1%     1,176  1,036     12%
IMPORT TRUCK:    2,047  3,331    -39%     5,919  6,905    -15%
TOTAL TRUCK:     2,525  3,803    -34%     7,095  7,941    -12%

CAR
DOMESTIC CAR:        0      1   -100%         0      1   -100%
IMPORT CAR:      4,396  2,797     57%    10,166  6,039     66%
TOTAL CAR:       4,396  2,798     57%    10,166  6,040     66%

TOTAL DOMESTIC:    478    473      1%     1,176  1,034     12%
TOTAL IMPORT:    6,443  6,128      5%    16,085 12,944     23%
GRAND TOTAL      6,921  6,601      5%    17,261 13,981     22%

Selling Days:       26     26                76     75