GE Auto Warranty Services Offers Dealer and Consumer Friendly Products

GE AUTO WARRANTY SERVICES OFFERS PRIVATE LABEL CREDIT CARD TO INCREASE DEALER PROFITS CREDIT PRODUCT OFFERS DEALERS AND CONSUMERS UNMATCHED FEATURES AND BENEFITS

LAKEWOOD, Colo. – March 23, 2004 – GE Auto Warranty Services offers a great new way for auto dealers to increase sales and customer loyalty by partnering with GE Consumer Finance to offer consumer financing through CarCareONESM. CarCareONESM is a customized private label credit card designed specifically to help new car dealers, tire dealers and other auto service providers increase their sales of parts, accessories, service, bodywork and other auto-related products.

It offers consumers financial alternatives for unexpected auto repairs, routine maintenance, new tires or batteries and other major auto repairs. Consumers who sign up for CareCareONESM typically spend 300 percent more on products and services at the dealer than when using other major credit cards. In addition, 63 percent of CareCareONESM sales are from repeat business to the dealership. Key benefits of the program for dealers include the ability to offer on-the-spot financing to qualified customers, promotional financing terms up to 12 months, low merchant discount rates, quick payment for credit card sales and electronic transaction processing. The card can be used for service, parts and a wide range of other items sold by participating dealers. The dealer’s name is also embossed on the card to enhance customer loyalty.

”The CarCareONESM private label credit card helps auto dealers improve customer loyalty, customer satisfaction and aftermarket sales,” said George Godfrey, vice president of sales for GE Auto Warranty Services. “Combined with our vehicle service contracts, GE Auto Warranty Services is providing unmatched features and benefits.”

About GE Auto Warranty Services: GE Auto Warranty Services is a leading provider of vehicle service contracts and related products.

See more at www.geaws.com. To contact GE Auto Warranty Services, call 1-800-828-1392 or email awssales@ge.com

GE Auto Warranty Services is a part of GE Consumer Finance. GE Consumer Finance, a unit of General Electric Company , with $106.5 billion in assets, is a leading provider of credit services to consumers, retailers and auto dealers in 38 countries around the world.

For more visit www.geconsumerfinance.com.

For more information contact: Gene Ullrich GE Auto Warranty Services (847) 605-7005 eugene.ullrich@ge.com