GM Springs Forward With 'Truckfest' Incentives
$1,000 Bonus Cash Plus Zero Percent Financing for 60 Months on Most GM Trucks
DETROIT - General Motors today announced "Truckfest," a 60-day celebration of industry-leading pickups, SUVs and crossovers combined with outstanding customer incentives. Truckfest, which runs from April 1 through June 1, 2004, features $1,000 bonus cash plus interest-free financing for 60 months or customer cash on most 2004 GM trucks.
"GM is the industry sales leader for trucks, full-size pickups and SUVs, and we offer customers the widest range of choice from Chevrolet Equinox to GMC Sierra and Cadillac Escalade ESV Platinum," said John Smith, group vice president of GM North America Vehicle Sales, Service and Marketing. "Our North American plants produce more high quality, class-leading fuel-efficient trucks than any other manufacturer - like the new Chevrolet Colorado and GMC Canyon - which score better fuel economy ratings than any other 2004 four-wheel-drive pickup truck."
"Truckfest's unique combination of bonus cash and 60-months interest-free financing gives consumers one more reason to visit a participating GM dealership and experience our great product lineup for themselves through GM's innovative 24-Hour Test Drive program. What better way to celebrate as we enter the spring selling season," Smith added.
Trucks excluded from the Truckfest program include HUMMER H2; Chevrolet Topkick, Colorado Crew and Silverado Half-Ton Crew; GMC Kodiak, Canyon Crew and Sierra Half-Ton Crew; and most Cadillac trucks.
Bonus cash may be combined with financing rates OR customer cash.
A national campaign including television, print and Internet advertising begins on April 1.
Following are terms for GM's 2004 and 2005 models (for qualified buyers) - April 1 through June 1, 2004:
| 2004 Model Year Vehicles (NOTE: Bonus cash may be combined with APR rates OR customer cash) | 2005 Model Year Vehicles |
| 0.0/0.0/0.0/2.9
36/48/60/72 AND $1,000 |
0.0/0.9/1.9/3.9 OR customer cash |
|
Buick Rainier ($3,000 customer cash) | Buick Century ($1,500 customer cash) |
| Buick Rendezvous ($3,000 customer cash) | Buick Park Avenue ($1,500 customer cash) |
| Cadillac Escalade EXT (no customer cash) | |
| Chevrolet Astro ($3,000 customer cash) |
0.9/1.9/2.9/3.9 |
| Chevrolet Avalanche ($3,500 customer cash) | Chevrolet Equinox |
|
Chevrolet Blazer ($3,000 customer cash) |
|
| Chevrolet Colorado ($1,500 customer cash) |
|
| Chevrolet Express ($2,500 customer cash) | |
|
Chevrolet Silverado ($2,500 customer cash) | |
| Chevrolet Suburban ($3,000 customer cash) |
|
| Chevrolet Tahoe ($3,000 customer cash) | |
|
Chevrolet Tracker ($3,500 customer cash) | |
| Chevrolet TrailBlazer ($3,000 customer cash) | |
| Chevrolet TrailBlazer EXT ($3,500 customer cash) | |
| Chevrolet S10 Crew ($3,000 customer cash) |
|
| Chevrolet Venture ($3,000 customer cash) | |
|
GMC Canyon ($1,500 customer cash) | |
| GMC Envoy ($3,000 customer cash) | |
| GMC Envoy XL ($3,500 customer cash) | |
| GMC Envoy XUV ($3,000 customer cash) | |
| GMC Sonoma Crew ($3,000 customer cash) | |
|
GMC Safari ($3,000 customer cash) | |
| GMC Savana ($2,500 customer cash) | |
| GMC Sierra ($2,500 customer cash) | |
| GMC Yukon ($3,000 customer cash) | |
| GMC Yukon XL ($3,000 customer cash) | |
| Oldsmobile Bravada ($3,000 customer cash) |
|
| Oldsmobile Silhouette ($3,000 customer cash) | |
|
Pontiac Aztek ($3,000 customer cash) | |
| Pontiac Montana ($3,000 customer cash) |
|
| 0.0/0.0/0.0/1.9 36/48/60/72 AND $1,000 bonus cash/customer cash available | |
|
Saturn VUE ($2,500 customer cash) | |
|
0.0/0.0/1.9/3.9 36/48/60/72 AND $1,000 bonus cash/ customer cash available | |
| Chevrolet Colorado Crew ($500 customer cash) | |
| Chevrolet Silverado Half-Ton Crew ($1,500 customer cash) | |
| GMC Canyon Crew ($500 customer cash) | |
| GMC Sierra Half-Ton Crew ($1,500 customer cash) | |
| 0.9/1.9/2.9/4.9 36/48/60/72 AND $1,000 bonus cash /customer cash available | |
|
Chevrolet Topkick ($2,000 customer cash) | |
| GMC Kodiak ($2,000 customer cash) | |
| 0.0/0.0/0.0/1.9 36/48/60/72 OR customer cash | |
| Chevrolet Cavalier (select models) ($3,000 customer cash) | |
| Pontiac Sunfire (select models) $3,000 customer cash) | |
| Saturn Ion (select models) ($2,500 customer cash) | |
| Saturn Ion 1 Sedan ($1,000 customer cash) |
|
| Saturn L-300.1 (no customer cash) | |
| Saturn L Series (select models) ($2,500 customer cash) | |
|
0.0/0.0/0.0/2.9 36/48/60/72 OR customer cash | |
|
Buick Century ($3,000 customer cash) | |
| Buick LeSabre ($3,000 customer cash + $1,000 bonus cash) | |
| Buick Park Avenue ($3,000 customer cash) |
|
| Buick Regal ($3,000 customer cash) | |
| Chevrolet Impala ($3,000 customer cash) |
|
| Chevrolet Monte Carlo ($3,000 customer cash) | |
|
Oldsmobile Alero ($3,500 customer cash) | |
| Pontiac Bonneville ($3,000 customer cash) |
|
| Pontiac Grand Am ($3,500 customer cash) | |
|
Pontiac Grand Prix ($2,500 customer cash) | |
| Pontiac Vibe ($2,000 customer cash) | |
| 0.0/0.9/1.9 36/48/60 OR customer cash | |
| Chevrolet Aveo ($1,000 customer cash | |
| Chevrolet Malibu ($1,500 customer cash) | |
| 0.0/1.9/2.9 36/48/60 AND $1,000 bonus cash | |
| Cadillac Escalade | |
|
Cadillac Escalade ESV |
|
| Cadillac Escalade ESV Platinum | |
|
0.0/1.9/2.9 36/48/60/72 OR customer cash | |
|
Chevrolet Corvette (select models) ($2,000 customer cash) | |
| 1.9/2.9/3.9 36/48/60 | |
|
Cadillac CTS | |
| Cadillac SRX ($1,000 bonus cash) | |
|
5.9/5.9/5.9 36/48/60 | |
| Cadillac DeVille | |
|
Cadillac Seville |
General Motors Corp. , the world's largest vehicle manufacturer, employs about 325,000 people globally in its core automotive business and subsidiaries. Founded in 1908, GM has been the global automotive sales leader since 1931. GM today has manufacturing operations in 32 countries, and its vehicles are sold in 192 countries. In 2003, GM sold nearly 8.6 million cars and trucks, about 15 percent of the global vehicle market. GM's global headquarters is at the GM Renaissance Center in Detroit. More information on GM and its products can be found on the company's consumer website at www.gm.com.