Plans finalized for Toyota Group Exhibit at EXPO 2005 AICHI, JAPAN

Tokyo, Japan, Mar. 22, 2004 - (JCN Newswire) - The Toyota Group*1
has finalized the contents of its exhibit at
the 2005 World Exposition, Aichi, Japan (EXPO 2005 AICHI, JAPAN), as
detailed below.

The theme of the exhibit is "The Dream, Joy and Inspiration of Mobility
in the 21st Century". The pavilion will present the ideas of "Mobility
in Harmony with the Planet" and "the Appeal of Mobility" - the dream and
joy of worldwide movement, based on this theme. The hope is that these
themes will facilitate new directions for a brighter and more prosperous
future society.

The directions that the Group hopes to propose through its exhibit are
summarized in the phrase: "A society in which all people throughout the
world can benefit from mobility, and in which people, nature and the
planet can live together in harmony". Specifically, we intend to
incorporate the following five challenges into our technological
exhibits: 1) The natural-cycle earth society*2, 2) A revolution in
motive power sources 3) Optimum mobility 4) Harmony with society and 5)
Meeting the needs of individuals.

Within the pavilion, we will introduce performance shows featuring "the
i-unit concept vehicles" and "Toyota Partner Robots" being developed as
a future technology. These shows will introduce the possibilities made
available by futuristic technologies and vehicles that will define and
make possible the direction of future society.

The show will comprise two parts - the Welcome Show and the Main Show.
The Welcome Show will contain a stage on which entertaining robots
welcome visitors to the event. The Main Show will take the theme "In
Movement is Freedom. In Movement is Life", and present the i-units and
robots along with performers in lively movement, in addition to a
360-degree large-scale screen and stage equipment that shows a variety
of life, nature ad images of future society, to introduce "The Wonders
of Living and Moving Freely" and "The New Relationship Between People
and Vehicles". 
The pavilion will be constructed and operated based on the concept of a
"Natural-Cycle Earth Pavilion," utilizing the earth's renewable
mechanisms.

The building itself will utilize easily dismantled and reused iron frame
building materials, and the exterior walls will be constructed from a
recyclable material manufactured from post-consumer waste paper. The
interior will partially use kenaf and other materials. Once EXPO 2005
AICHI, JAPAN (EXPO 2005) closes, we plan to reuse or recycle all of the
building.

The required amount of electricity will be generated by wind power. The
wind power generator to be built at Tahara City in Aichi Prefecture will
produce an equivalent amount of electricity to that consumed by the
pavilion, reducing total CO2 emissions to zero.

The approach to the pavilion, which is based on the image of a gentle
hill, will involve a grassed roof and floral displays that utilize the
Group's biotechnologies and greenery introduction techniques, to create
a comfortable environment for all visitors.

In addition to this, the Approach Zone will feature displays of the
Group's environmental technologies, which are being developed with the
intention of realizing a Natural-Cycle Earth Society, while the
Post-Show Zone (exit zone), which will feature future and advanced
technological displays, including futuristic vehicles and robot
technologies. We also plan to include a "Future Vehicles Experience
Corner."

The pavilion will be known as the Toyota Group Pavilion, and the logo
mark for the pavilion will be a combination of a person and the i-unit
in a heart-shaped silhouette, representing "Encounters and Inspiration".

Toyota's technologies will be utilized outside of the Toyota Group
Pavilion in the adoption of Toyota Motor Corporation's Fuel Cell Hybrid
Buses for visitor transportation between Nagakute and Seto Areas, in
addition to the installation of a next-generation transportation system
known as the Intelligent Multimode Transit System (IMTS) to transport
visitors in Nagakute Area. We will also be participating in research
aimed at verifying new energy systems in Nagakute Area. 

(Reference)
A completion ceremony on March 24 (Wednesday) will mark the start of
power generation at the wind power generator, currently under
construction in Tahara City, Aichi Prefecture.
A ceremony for laying the cornerstone of the pavilion will be held on
March 30 (Tuesday). 

*1: The Toyota Group consists of the following 17 corporations, who will
be involved in the exhibit: Toyota Industries Corporation, Toyota Motor
Corporation, Aichi Steel Corporation, Toyoda Machine Works Ltd., Toyota
Auto Body Co., Ltd., Toyota Tsusho Corporation, Aisin Seiki Co., Ltd.,
Denso Corporation, Toyoda Boshoku Corporation, Towa Real Estate Co.,
Ltd., Toyota Central Research & Development Laboratories Inc., Kanto
Auto Works Ltd., Toyoda Gosei Co., Ltd., Hino Motors, Ltd., Daihatsu
Motor Co., Ltd., Tokai Rika Co., Ltd., Araco Corporation.
*2: A specially created phrase which indicates that, in addition to the
thorough implementation of the principles of reuse and recycle, we
propose to create a society positively utilizing renewable energies and
materials in line with the earth's natural mechanisms for renewal.