Chariot Manufacturing Company Launches New Marketing Campaign at Daytona's Bike Week
BARTOW, Fla., March 12 -- American Commerce Solutions, Inc.'s (BULLETIN BOARD: AACS) wholly owned subsidiary, Chariot Manufacturing Company, Inc., today announced the results of the launch of their new sales and marketing campaign during their recent participation in Daytona's popular Bike Week festivities. Personal presentations were made to approximately 2,000 of the attendees, estimated by the Chamber of Commerce at 960,000 enthusiasts.
Chariot President, Steven Smith, commented, "We have worked diligently over the past several months to put together a sales and marketing strategy that would create a sufficient sales backlog to achieve the projected revenue target of the company. After substantial investment of time and money in assuring that our production capability would be able to meet the increased sales opportunity, we chose Bike Week at Daytona to launch our campaign to a large contingent of our target demographic. We knew that just driving to and from our strategically located display would expose our logo to literally hundreds of thousands of motorcycle enthusiasts. The result of the experience was sales orders at just under $100,000 and over 50 requests for proposals to be completed in the next couple of weeks. Several orders and deposits have come in since the close of the show last Sunday. In short, the product is excellent, in demand, competitively priced and our marketing plan works. The comprehensive follow-up plan will assure us that the results of this show will be a staggering success story."
Smith stated that while Daytona's success exceeded the expectations of management, it helped to set a higher level of anticipated results as the participants become more and more comfortable with the presentation process.
Daniel L. Hefner, Chief Executive Officer of Chariot's parent, American Commerce Solutions, Inc. remarked, "Steve and his team of professionals have shown that the potential seen in Chariot Manufacturing can be met and exceeded by a strong commitment and tireless effort. Promoting a product like the Chariot Trailer is made much easier by the solid reputation that it carries from existing owners of the product. These durable, lightweight fiberglass trailers are truly the best of the industry for ease of pulling and gas savings. Testimonials abound and we believe that time will prove our revenue estimates to be very conservative."
Events similar to the Daytona Bike Week are held nationwide and will be evaluated on an opportunity-by-opportunity basis for Chariot participation.
Another significant result of the Bike Week involvement was meeting several potential dealers that were present at the show. Dialogue will continue over the next few weeks.