2004: Toyota Reports Best-Ever February Sales
TORRANCE, Calif., March 2 -- Toyota Motor Sales (TMS), U.S.A., Inc., today reported best-ever February sales of 146,783 vehicles, an increase of 17.7 percent over February 2003. Calendar-year-to-date (CYTD) sales total 290,512, an increase of 16.7 percent compared to the same period last year.
"Optimistic reports on consumer spending and the economy have definitely helped the industry achieve a solid sales month," said Jim Press, TMS executive vice president and COO. "However, rising fuel prices may begin to impact the market if they continue their climb."
The Toyota Division recorded best-ever February sales of 126,238, an increase of 15.4 percent. The Lexus Division also reported best-ever February sales of 20,545 units, up 34.1 percent.
Toyota Division passenger cars recorded sales of 65,994 units, an increase of 7.5 percent. Camry posted sales of 30,350, up 7.1 percent over the same period last year, while Corolla sold 23,428 units, up 0.9 percent. The popular Prius gas-electric hybrid mid-size sedan recorded best-ever February sales of 3,215 units, an increase of 63.4 percent. Sales of the MR2 Spyder sports car increased 12.2 percent over last February.
Toyota Division light trucks reported best-ever February sales of 60,244, an increase of 25.6 percent. Leading the way was the Sienna van with its best-ever sales month of 13,581 units, up 155.8 percent over the same period last year. The Highlander mid-size sport-utility vehicle (SUV) had a best-ever February with 8,815 units, an increase of 6.2 percent. The 4Runner mid-size SUV posted sales of 8,500 units, up 23.0 percent, while sales of the RAV4 SUV totaled 5,249, up 2.3 percent. The Sequoia full-size SUV enjoyed sales of 4,606 units, an increase of 7.6 percent. Sales of the Land Cruiser full-size SUV were up 9.7 percent.
Pickup trucks also contributed to the best-ever February for Toyota Division light trucks. The Tacoma compact pickup truck recorded sales of 11,612, an increase of 3.0 percent, while the Tundra full-size pickup, including the new Double Cab, had strong sales of 7,441 units, an increase of 17.0 percent.
Scion, the new car marque from TMS, reported best-ever monthly sales of 4,544 units as February marked the beginning of the second wave of its national roll-out in 24 states. The popular xB subcompact led Scion sales with 3,135 units. The xA subcompact had sales of 1,409 units. CYTD sales for Scion total 5,962.
Lexus Division light trucks had a best-ever February with 10,670 units, up 45.2 percent. The RX 330 luxury SUV led the way with 7,564 units sold, up 57.4 percent. The GX 470 mid-size luxury SUV posted sales of 2,437 units, an increase of 22.9 percent, while the LX 470 full-size luxury SUV sales rose 19.9 percent over the same period last year.
Lexus passenger cars posted strong February sales of 9,875, an increase of 23.9 percent. The ES 330 luxury sedan had best-ever February sales of 5,546, up 37.9 percent. The LS 430 flagship luxury sedan reported sales of 2,357 units, an increase of 62.4 percent over last February.
Sales of North American-built vehicles accounted for 63.9 percent of total February sales.
TOYOTA RETAIL SALES
(INCLUDES FLEET & HAWAII)
February, 2004
-- CURRENT MONTH -- -- CALENDAR YEAR
TO DATE --
DSR % DSR %
2004 2003 CHG 2004 2003 CHG
ECHO 392 2,819 -86.1 954 5,769 -83.8
COROLLA 23,428 23,219 0.9 46,926 43,386 6.0
CELICA 849 960 -11.6 1,629 2,040 -21.7
CAMRY 30,350 28,345 7.1 61,080 55,348 8.1
AVALON 2,977 3,869 -23.1 6,056 8,099 -26.7
MR2 SPYDER 239 213 12.2 438 417 2.9
PRIUS 3,215 1,968 63.4 6,140 3,574 68.4
SCION xA 1,409 0 -- 1,838 0 --
SCION xB 3,135 0 -- 4,124 0 --
TOTAL TOYOTA DIV. PASS.
CAR 65,994 61,393 7.5 129,185 118,633 6.7
ES 330 5,546 4,022 37.9 10,800 8,548 23.8
LS 430 2,357 1,451 62.4 4,867 2,986 59.7
SC 430 619 628 -1.4 1,098 1,438 -25.2
GS 300 541 733 -26.2 1,231 1,471 -18.0
GS 430 107 146 -26.7 243 313 -23.9
IS 300 705 992 -28.9 1,450 1,939 -26.7
TOTAL LEXUS PASS. CAR 9,875 7,972 23.9 19,689 16,695 15.6
TOTAL TOYOTA PASS. CAR 75,869 69,365 9.4 148,874 135,328 7.8
SIENNA 13,581 5,310 155.8 26,421 11,277 129.6
RAV4 5,249 5,131 2.3 10,308 10,197 -0.9
4RUNNER 8,500 6,913 23.0 17,776 14,058 23.9
HIGHLANDER 8,815 8,298 6.2 17,982 15,944 10.5
LAND CRUISER 440 401 9.7 944 956 -3.2
SEQUOIA 4,606 4,279 7.6 9,019 8,599 2.8
4X2 TACOMA 6,797 6,802 -0.1 13,619 12,350 8.1
4X4 TACOMA 4,815 4,476 7.6 9,609 8,211 14.7
TOTAL TACOMA 11,612 11,278 3.0 23,228 20,561 10.7
TUNDRA 7,441 6,360 17.0 15,270 12,448 20.2
TOTAL PICKUP 19,053 17,638 8.0 38,498 33,009 14.3
TOTAL TOYOTA DIV. LT
TRUCK 60,244 47,970 25.6 120,948 94,040 26.0
LX 470 669 558 19.9 1,367 1,153 16.2
GX 470 2,437 1,983 22.9 4,589 4,005 12.3
RX 330 7,564 4,807 57.4 14,734 9,486 52.2
TOTAL LEXUS LIGHT
TRUCK 10,670 7,348 45.2 20,690 14,644 38.5
TOTAL TOYOTA LIGHT
TRUCK 70,914 55,318 28.2 141,638 108,684 27.7
TOTAL TOYOTA DIV. 126,238 109,363 15.4 250,133 212,673 15.3
TOTAL LEXUS 20,545 15,320 34.1 40,379 31,339 26.3
TOTAL TOYOTA 146,783 124,683 17.7 290,512 244,012 16.7
MEMO:
DOM. COROLLA 22,429 18,402 21.9 44,836 34,396 27.7
DOM. CAMRY 26,828 24,156 11.1 53,363 43,663 19.8
DOM. PICKUP 19,053 17,638 8.0 38,498 33,009 14.3
DOM. RX 330 4,312 0 -- 7,730 0 --
TOTAL IMPORT CAR 23,635 22,938 3.0 44,619 49,170 -11.1
TOTAL DOMESTIC CAR 52,234 46,427 12.5 104,255 86,158 18.6
TOYOTA DIV. IMPORT CAR 13,760 14,966 -8.1 24,930 32,475 -24.8
TOTAL VEHICLE SALES 146,783 124,683 17.7 290,512 244,012 16.7
Memo: Total Toyota
Div. 126,238 109,363 15.4 250,133 212,673 15.3
Memo: Total Lexus
Div. 20,545 15,320 34.1 40,379 31,339 26.3
TOYOTA DIV. IMPORT CAR 13,760 14,966 -8.1 24,930 32,475 -24.8
LEXUS IMPORT CAR 9,875 7,972 23.9 19,689 16,695 15.6
TOYOTA DIV NA BUILT
CARS 52,234 46,427 12.5 104,255 86,158 18.6
TOTAL TOYOTA CARS 75,869 69,365 9.4 148,874 135,328 7.8
SPORT UTILITY VEHICLES 38,280 32,370 18.3 76,719 64,398 16.7
Memo: Lexus Sport
Utility 10,670 7,348 45.2 20,690 14,644 38.5
SMALL VANS 13,581 5,310 155.8 26,421 11,277 129.6
PICKUPS 19,053 17,638 8.0 38,498 33,009 14.3
* NORTH AMERICAN BUILT
VEHICLES
COROLLA 22,429 18,402 21.9 44,836 34,396 27.7
CAMRY 26,828 24,156 11.1 53,363 43,663 19.8
AVALON 2,977 3,869 -23.1 6,056 8,099 -26.7
SIENNA 13,581 5,310 155.8 26,421 11,277 129.6
PICKUP 19,053 17,638 8.0 38,498 33,009 14.3
SEQUOIA 4,606 4,279 7.6 9,019 8,599 2.8
RX 330 4,312 0 -- 7,730 0 --
TOTAL 93,786 73,654 27.3 185,923 139,043 31.0
N.A. VEHICLES % OF
TOTAL 63.9% 59.1% 64.0% 57.0%
SELLING DAYS 24 24 50 49
DSR = DAILY SELLING RATE
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NOTE TO EDITORS: Media websites: http://pressroom.toyota.com, http://pressroom.lexus.com, http://pressroom.scion.com
