2004: American Honda Breaks All-Time February Record for Total Vehicle Sales
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Civic Leads Honda Division to Record February Results
Acura Sets New February Records on Strength of New TL and MDX
TORRANCE, Calif., March 2, 2004; Boosted by record February sales for Honda Civic and Pilot, as well as Acura MDX and TL, American Honda posted all-time best results for total vehicle and light truck sales in February along with record February sales for both Honda and Acura Divisions, according to figures released today by American Honda Motor Co., Inc.
American Honda posted record February sales of 105,779 cars and light trucks, up 7.1 percent from last year, while year-to-date sales rose 1.7 percent to 195,952. Led by double-digit gains for the Civic and TL, American Honda total February car sales rose 7.8 percent over year-ago results to 64,938. American Honda also recorded best-ever February light truck sales of 40,841 units, up 5.9 percent for the month on record sales of the Honda Pilot and Acura MDX, along with robust sales of the Honda CR-V.
"Even with gas prices steadily rising, vehicles sales are still growing strong. Consumers are looking for highly fuel-efficient alternatives and Honda's lineup fits the bill with top of the class fuel economy in practically every segment we compete," said Dick Colliver, executive vice president of American Honda.
Honda Division posted best-ever February total vehicle sales of 90,624 units, up 3.6 percent over last year, and record total light truck sales of 35,912, up 5.4 percent for the month. The all-time best February performance for Honda Division was led by record February sales of Civic and Pilot, along with strong demand for CR-V. Sales of the Civic were up 16.7 percent to 27,331, breaking the previous February record of 24,747 set in 2000. Pilot also set a new February record with sales up 25.8 percent to 9,479 for the month.
Acura Division February records include total vehicle sales of 15,155 up 33.8 percent from last February and up 9.8 percent from the previous record of 13,677 set in February 2001. Other Acura records include MDX sales of 4,929 and the all-new redesigned TL, with sales of 6,274, surpassing the previous record of 5,878 from 2001.
American Honda Vehicle Sales For February 2004
Month-to-Date Year-to-Date
February February DSR** February February DSR**
2004 2003 % Chg. 2004 2003 % Chg.
American Honda Total 105,779 98,809 7.1% 195,952 188,812 1.7%
Total Car Sales 64,938 60,238 7.8% 118,797 115,296 1.0%
Total Truck Sales 40,841 38,571 5.9% 77,155 73,516 2.9%
Honda Total Car
Sales 54,712 53,429 2.4% 99,605 102,207 -4.5%
Honda Total Truck
Sales 35,912 34,057 5.4% 68,061 65,191 2.3%
Acura Total Car
Sales 10,226 6,809 50.2% 19,192 13,089 43.7%
Acura Total Truck
Sales 4,929 4,514 9.2% 9,094 8,325 7.1%
Domestic Car Sales * 54,163 44,285 22.3% 97,670 84,241 13.6%
Honda Division 47,830 39,660 20.6% 86,203 75,701 11.6%
Acura Division 6,333 4,625 36.9% 11,467 8,540 31.6%
Domestic Truck Sales * 29,519 29,013 1.7% 55,337 53,161 2.0%
Honda Division 24,590 24,499 0.4% 46,243 44,836 1.1%
Acura Division 4,929 4,514 9.2% 9,094 8,325 7.1%
Import Car Sales 10,775 15,953 -32.5% 21,127 31,055 -33.3%
Honda Division 6,882 13,769 -50.0% 13,402 26,506 -50.4%
Acura Division 3,893 2,184 78.3% 7,725 4,549 66.4%
Import Truck Sales 11,322 9,558 18.5% 21,818 20,355 5.0%
Honda Division 11,322 9,558 18.5% 21,818 20,355 5.0%
MODEL BREAKOUTS BY
DIVISION
Honda Division Total 90,624 87,486 3.6% 167,666 167,398 -1.8%
Accord * 26,731 29,335 -8.9% 52,133 56,784 -10.0%
Civic * 27,331 23,421 16.7% 46,295 44,155 2.7%
Prelude 0 2 0 8
S2000 591 502 17.7% 1,073 980 7.3%
Insight 59 168 -64.9% 104 279 -63.5%
FCX 0 1 0 1
Odyssey * 10,296 11,442 -10.0% 19,370 21,277 -10.8%
Passport 0 13 0 40
Pilot * 9,479 7,534 25.8% 17,413 14,284 19.5%
CR-V 11,322 9,558 18.5% 21,818 20,355 5.0%
Element * 4,815 5,510 -12.6% 9,460 9,235 0.4%
Acura Division Total 15,155 11,323 33.8% 28,286 21,414 29.4%
RSX 1,431 1,668 -14.2% 2,885 3,457 -18.2%
CL * 59 645 -90.9% 157 1,281 -88.0%
TL * 6,274 3,980 57.6% 11,310 7,259 52.7%
TSX 1,959 0 3,829 0
RL 488 500 -2.4% 977 1,058 -9.5%
NSX 15 16 -6.2% 34 34 -2.0%
MDX * 4,929 4,514 9.2% 9,094 8,325 7.1%
Selling Days 24 24 50 49
* Honda and Acura vehicles are made of domestic and global sourced
parts.
** Daily Selling Rate
