February 2004: Volvo Cars Reports Sixteenth Consecutive Sales Increase
XC90 continues strong as Volvo's sales leader in the U.S.
IRVINE, Calif., March 2 -- Volvo Cars of North America, LLC (VCNA) recorded a year-over-year sales increase for the sixteenth month in a row. Sales for February were up 16.5 percent compared to the same period last year. There were 10,202 units sold in the United States, including the newly arrived all-new Volvo S40.
The award-winning Volvo XC90 turned in a strong performance and again was Volvo's sales leader. "We are very pleased with the success of the Volvo XC90," said Vic Doolan, VCNA President and CEO. "And we're continuing to see indicators that east or west, Volvo's SUV is the best."
Adding credence to the claim, the Volvo XC90 was recently named "Best Luxury SUV of the Rockies" by the Rocky Mountain Automotive Press, in addition to the "Best in Class for SUV over $30,000" by the New England Motor Press Association. The Volvo XC90 has garnered accolades from a wide range of diverse regions, forms and functions, as well as demographics.
The Volvo XC90 will soon see some stiff sales figure competition from the all-new Volvo S40. With its class-leading safety, great design, and dynamic performance, the all-new Volvo S40 sedan has received favorable reviews in the motor press and at Auto Shows, by the public. These are all positives signs for a vehicle Volvo sees as its next volume leader.
For February, overall sales in North America (United States and Puerto Rico, Canada, and Mexico) were up 15.6 percent, with a total of 11,071 units sold.
In Canada, sales increased 0.5 percent. Sales were up 26.3 percent in Mexico for the month.
VCNA, part of the Volvo Car Corporation of Gothenburg, Sweden, provides marketing, sales, parts, service, technology and training support to Volvo automobile retailers in the United States, Canada, Mexico and Puerto Rico.
The 2004 Volvo automobile line now includes the all-new Volvo S40, XC90, the sporty S60 sedan -- including the award-winning performance sedan -- S60 R and its performance wagon counterpart -- V70 R, the flagship S80 luxury sedan, versatile V70 wagon and rugged XC70 (Cross Country), the C70 convertible, and the compact S40 and V40 models.
UNITED STATES
February * Year-to-Date *
2004 2003 % 2004 2003 %
Volvo Model
S40 1,606 1,382 16.2% 2,731 2,454 11.3%
V40 156 260 -40.0% 287 512 -43.9%
S60 2,594 2,889 -10.2% 5,619 5,671 -0.9%
V70 800 822 -2.7% 2,000 1,587 26.0%
XC70 1,013 1,069 -5.2% 2,072 2,452 -15.5%
C70 322 261 23.4% 543 518 4.8%
S80 865 1,013 -14.6% 1,807 2,088 -13.5%
XC90 2,627 1,058 148.3% 5,250 2,727 92.5%
All-new S40 219 0 N/A 219 0 N/A
USA TOTAL 10,202 8,754 16.5% 20,528 18,009 14.0%
CANADA
February Year-to-Date
2004 2003 % 2004 2003 %
Volvo Model
S40 74 70 5.7% 135 184 -26.6%
V40 34 44 -22.7% 78 103 -24.3%
S60 164 165 -0.6% 283 348 -18.7%
V70 90 75 20.0% 159 117 35.9%
XC70 131 181 -27.6% 224 283 -20.8%
C70 0 0 0.0% 2 3 -33.3%
S80 41 34 20.6% 80 62 29.0%
XC90 133 95 40.0% 279 120 132.5%
CANADA TOTAL 667 664 0.5% 1,240 1,220 1.6%
MEXICO
February Year-to-Date
2004 2003 % 2004 2003 %
Volvo Model
S40 60 94 -36.2% 111 178 -37.6%
V40 0 1 -100.0% 0 3 -100.0%
S60 49 43 14.0% 115 106 8.5%
V70 0 3 -100.0% 0 4 -100.0%
XC70 0 2 -100.0% 4 6 -33.3%
C70 2 0 100.0% 3 0 100.0%
S80 10 14 -28.6% 23 28 -17.9%
XC90 81 3 2600.0% 161 15 973.3%
MEXICO TOTAL 202 160 26.3% 417 340 22.6%
NAFTA TOTAL 11,071 9,578 15.6% 22,185 19,569 13.4%
* U.S. totals include Puerto Rico
