Harley-Davidson, Inc. Declares Dividend

MILWAUKEE, Feb. 10, 2004 -- Harley-Davidson, Inc. announced today that its Board of Directors approved a quarterly cash dividend of 8 cents per share, payable March 25, 2004 to shareholders of record as of March 11, 2004.

Harley-Davidson, Inc. is the parent company for the group of companies doing business as Harley-Davidson Motor Company, Buell Motorcycle Company and Harley-Davidson Financial Services, Inc. Harley-Davidson Motor Company, the only major U.S.-based motorcycle manufacturer, produces heavyweight motorcycles and offers a complete line of motorcycle parts, accessories, apparel, and general merchandise. Buell Motorcycle Company produces sport motorcycles in addition to motorcycle parts, accessories and apparel. Harley- Davidson Financial Services, Inc. provides wholesale and retail financing and insurance programs to Harley-Davidson dealers and customers.