American Suzuki Sees 62 Percent Increase in January 2004 Sales
BREA, Calif., Feb. 3, 2004 -- Powered by an ambitious five-year growth plan and rapidly expanding sales of its new Forenza premium compact and Verona midsize sedans, American Suzuki Motor Corporation (ASMC) sold 5,099 vehicles in January 2004, representing a 62 percent increase in overall sales compared to January 2003 and giving the expanding automaker its best January since 1988.
"We made a good start in January," explained Koichi Suzuki, president of American Suzuki's Automotive Operations. "The Verona and Forenza are bringing new customers to Suzuki. They are the first two of nine new vehicles Suzuki will launch as part of its plan to triple U.S. sales to 200,000 vehicles by 2007."
Appearing in U.S. showrooms late last year, the Verona and Forenza combine Italian styling with the power, performance, passenger room and standard features usually associated with considerably higher-priced models. The two new vehicles will be followed by the launch of seven additional models by 2007 including the Suzuki Reno, a five-door crossover vehicle slated to go on sale later this year.
About American Suzuki
The Automotive Operations of American Suzuki Motor Corporation, Brea, Calif., were founded in 1985 by Suzuki Motor Corporation. ASMC markets automobiles in the United States through a network of more than 480 automotive dealerships in 49 states. ASMC's parent company, Suzuki Motor Corporation (SMC), based in Hamamatsu, Japan, is a diversified worldwide automobile manufacturer. Founded in 1909 and incorporated in 1920, it has 141 distributors in 127 countries.
AMERICAN SUZUKI MOTOR CORPORATION MONTH-END REPORTING JANUARY CYTD 2004 2003 DSR % 2004 2003 DSR % Change Change VITARA: 362 238 46% 362 238 46% GRAND VITARA: 328 390 -19% 328 390 -19% XL-7: 2,003 1,039 85% 2,003 1,039 85% AERIO: 706 1,332 -49% 706 1,332 -49% FORENZA 937 0 NA 937 0 NA VERONA 763 0 NA 763 0 NA OTHERS 0 0 NA 0 0 NA TOTAL: 5,099 3,018 62% 5,099 3,018 62% TRUCK DOMESTIC TRUCK: 362 239 46% 362 239 46% IMPORT TRUCK: 2,331 1,429 57% 2,331 1,429 57% TOTAL TRUCK: 2,693 1,668 55% 2,693 1,668 55% CAR DOMESTIC CAR: 0 0 NA 0 0 NA IMPORT CAR: 2,406 1,350 71% 2,406 1,350 71% TOTAL CAR: 2,406 1,350 71% 2,406 1,350 71% TOTAL DOMESTIC: 362 239 46% 362 239 46% TOTAL IMPORT: 4,737 2,779 64% 4,737 2,779 64% GRAND TOTAL 5,099 3,018 62% 5,099 3,018 62% Selling Days: 26 25 26 25