American Honda Starts New Year With Record January Sales
Acura Sets Records With Sales Up 25.1 Percent, TL Up 47.7 Percent
TORRANCE, Calif., Feb. 3 -- American Honda Motor Co., Inc., posted a new January record for total vehicle sales of 90,173, eclipsing the 2003 record of 90,003 with the daily selling rate declining 3.7 percent due to one additional selling day in 2004. January light truck sales also hit a record high of 36,314 versus 34,945 in 2003, the company announced today.
Acura Division sales increased 25.1 percent to a January record of 13,131 vehicles with strong demand driven by the all-new TL performance luxury sedan, up 47.7 percent; the MDX luxury SUV, up 5.1 percent; and the TSX sports sedan. Honda Division sales reached 77,042, driven by light truck unit sales for the Pilot, up 13.0 percent, and the Element, up 19.9 percent.
"With annual sales increases for each of the past 10 years, we have set our sights on continued growth for 2004 despite a highly competitive market," said Dick Colliver, executive vice president of American Honda. "American Honda's light truck unit sales continue to increase on a monthly basis and the Acura division is reaching new levels of success with the TL, TSX and MDX."
Records for American Honda in January 2004 include total vehicle unit sales of 90,173 and total truck unit sales of 36,314. Honda Division total truck unit sales also set a new January record of 32,149, with Pilot sales of 7,934 and Element sales of 4,645 also setting new January records. Acura Division January records include total vehicle sales of 13,131 and MDX sales of 4,165.
American Honda Vehicle Sales For January 2004
Month-to-Date Year-to-Date
January January DSR** January January DSR**
2004 2003 % Chg. 2004 2003 % Chg.
American Honda Total 90,173 90,003 -3.7% 90,173 90,003 -3.7%
Total Car Sales 53,859 55,058 -5.9% 53,859 55,058 -5.9%
Total Truck Sales 36,314 34,945 -0.1% 36,314 34,945 -0.1%
Honda Total Car
Sales 44,893 48,778 -11.5% 44,893 48,778 -11.5%
Honda Total Truck
Sales 32,149 31,134 -0.7% 32,149 31,134 -0.7%
Acura Total Car
Sales 8,966 6,280 37.3% 8,966 6,280 37.3%
Acura Total Truck
Sales 4,165 3,811 5.1% 4,165 3,811 5.1%
Domestic Car Sales* 43,507 39,956 4.7% 43,507 39,956 4.7%
Honda Division 38,373 36,041 2.4% 38,373 36,041 2.4%
Acura Division 5,134 3,915 26.1% 5,134 3,915 26.1%
Domestic Truck
Sales * 25,818 24,148 2.8% 25,818 24,148 2.8%
Honda Division 21,653 20,337 2.4% 21,653 20,337 2.4%
Acura Division 4,165 3,811 5.1% 4,165 3,811 5.1%
Import Car Sales 10,352 15,102 -34.1% 10,352 15,102 -34.1%
Honda Division 6,520 12,737 -50.8% 6,520 12,737 -50.8%
Acura Division 3,832 2,365 55.8% 3,832 2,365 55.8%
Import Truck Sales 10,496 10,797 -6.5% 10,496 10,797 -6.5%
Honda Division 10,496 10,797 -6.5% 10,496 10,797 -6.5%
MODEL BREAKOUTS BY
DIVISION
Honda Division Total 77,042 79,912 -7.3% 77,042 79,912 -7.3%
Accord * 25,402 27,449 -11.0% 25,402 27,449 -11.0%
Civic * 18,964 20,734 -12.1% 18,964 20,734 -12.1%
Prelude 0 6 0 6
S2000 482 478 -3.0% 482 478 -3.0%
Insight 45 111 -61.0% 45 111 -61.0%
FCX 0 0 0 0
Odyssey* 9,074 9,835 -11.3% 9,074 9,835 -11.3%
Passport 0 27 0 27
Pilot* 7,934 6,750 13.0% 7,934 6,750 13.0%
CR-V 10,496 10,797 -6.5% 10,496 10,797 -6.5%
Element* 4,645 3,725 19.9% 4,645 3,725 19.9%
Acura Division Total 13,131 10,091 25.1% 13,131 10,091 25.1%
RSX 1,454 1,789 -21.9% 1,454 1,789 -21.9%
CL* 98 636 -85.2% 98 636 -85.2%
TL* 5,036 3,279 47.7% 5,036 3,279 47.7%
TSX 1,870 0 1,870 0
RL 489 558 -15.7% 489 558 -15.7%
NSX 19 18 1.5% 19 18 1.5%
MDX* 4,165 3,811 5.1% 4,165 3,811 5.1%
Selling Days 26 25 26 25
*Honda and Acura vehicles are made of domestic and global sourced
parts.
**Daily Selling Rate
