Toyota Reports Best-Ever January Sales
TORRANCE, Calif., Feb. 3, 2004 -- Toyota Motor Sales (TMS), U.S.A., Inc., today reported best-ever January sales of 143,729 units, an increase of 15.8 percent over the same period last year.
"Steady and sustained economic growth continues to be fueled by positive reports from key sectors," said Jim Press, TMS executive vice president and COO. "We are optimistic that both consumer spending and industry sales will remain strong through 2004."
Both TMS sales divisions recorded best-ever January sales. Toyota Division reported record-breaking January sales of 123,895, up 15.3 percent over the same period last year. The Lexus Division enjoyed its best-ever January with sales of 19,834 units, up 19.1 percent over the same period last year.
The Camry was the sales leader with 30,730 units, up 9.4 percent. Corolla, which adds an XRS model this spring, posted sales of 23,498, an increase of 12.0 percent over last January. Prius, the "2004 North American Car of the Year," reported best-ever January sales of 2,925 units, up 75.1 percent over last January.
Toyota light trucks celebrated a record January with sales of 60,704 units, an increase of 26.7 percent. The Sienna van continued its strong sales momentum with best-ever January sales of 12,840, up 106.9 percent over last January. Sales of the 4Runner mid-size sport utility vehicle (SUV) were up 24.8 percent, at 9,276 units sold. Highlander mid-size SUV sales were not far behind at 9,167, up 15.3 percent.
Tundra full-size pickup sales rose 23.7 percent, at 7,829 units for best-ever January sales, and the Tacoma compact pickup closed out the month with 11,616 units, an increase of 20.3 percent.
Scion, the new car marque from TMS, goes on sale today in dealer showrooms in the south, southeast and east coast of the United States. Scion has been on sale in California since June 9, 2003. Scion sales were strong at 1,418 units for January.
The Lexus Division's record-setting January was fueled by best-ever January luxury SUV sales of 10,020 units, an increase of 32.1 percent compared to the same period last year. The popular RX 330 had a best-ever January with 7,170 units sold, up 47.3 percent. The GX 470 SUV recorded sales of 2,152 units, up 2.3 percent. Finally, the LX 470 sales increased 12.8 percent over last January, at 698 units.
The ES 330 sedan posted sales of 5,254, up 11.6 percent. The LS 430 flagship sedan recorded sales of 2,510 units, a 57.2 percent increase.
Sales of North American-built vehicles accounted for 64.1 percent of total January sales. There were 26 selling days this sales month compared to 25 last January.
TOYOTA RETAIL SALES
(INCLUDES FLEET & HAWAII)
January, 2004
--CURRENT MONTH-- --CALENDAR YEAR TO DATE--
DSR % DSR %
2004 2003 CHG 2004 2003 CHG
ECHO 562 2,950 -81.7 562 2,950 -81.7
COROLLA 23,498 20,167 12.0 23,498 20,167 12.0
CELICA 780 1,080 -30.6 780 1,080 -30.6
CAMRY 30,730 27,003 9.4 30,730 27,003 9.4
AVALON 3,079 4,230 -30.0 3,079 4,230 -30.0
MR2 SPYDER 199 204 -6.2 199 204 -6.2
PRIUS 2,925 1,606 75.1 2,925 1,606 75.1
SCION xA 429 0 -- 429 0 --
SCION xB 989 0 -- 989 0 --
TOTAL TOYOTA DIV. PASS.
CAR 63,191 57,240 6.2 63,191 57,240 6.2
ES 300 5,254 4,526 11.6 5,254 4,526 11.6
LS 430 2,510 1,535 57.2 2,510 1,535 57.2
SC 430 479 810 -43.1 479 810 -43.1
GS 300 690 738 -10.1 690 738 -10.1
GS 430 136 167 -21.7 136 167 -21.7
IS 300 745 947 -24.4 745 947 -24.4
TOTAL LEXUS PASS. CAR 9,814 8,723 8.2 9,814 8,723 8.2
TOTAL TOYOTA PASS. CAR 73,005 65,963 6.4 73,005 65,963 6.4
SIENNA 12,840 5,967 106.9 12,840 5,967 106.9
RAV4 5,059 5,066 -4.0 5,059 5,066 -4.0
4RUNNER 9,276 7,145 24.8 9,276 7,145 24.8
HIGHLANDER 9,167 7,646 15.3 9,167 7,646 15.3
LAND CRUISER 504 555 -12.7 504 555 -12.7
SEQUOIA 4,413 4,320 -1.8 4,413 4,320 -1.8
4X2 TACOMA 6,822 5,548 18.2 6,822 5,548 18.2
4X4 TACOMA 4,794 3,735 23.4 4,794 3,735 23.4
TOTAL TACOMA 11,616 9,283 20.3 11,616 9,283 20.3
TUNDRA 7,829 6,088 23.7 7,829 6,088 23.7
TOTAL PICKUP 19,445 15,371 21.6 19,445 15,371 21.6
TOTAL TOYOTA DIV. LT
TRUCK 60,704 46,070 26.7 60,704 46,070 26.7
LX 470 698 595 12.8 698 595 12.8
GX 470 2,152 2,022 2.3 2,152 2,022 2.3
RX 300 7,170 4,679 47.3 7,170 4,679 47.3
TOTAL LEXUS LIGHT TRUCK 10,020 7,296 32.1 10,020 7,296 32.1
TOTAL TOYOTA LIGHT TRUCK 70,724 53,366 27.4 70,724 53,366 27.4
TOTAL TOYOTA DIV. 123,895 103,310 15.3 123,895 103,310 15.3
TOTAL LEXUS 19,834 16,019 19.1 19,834 16,019 19.1
TOTAL TOYOTA 143,729 119,329 15.8 143,729 119,329 15.8
MEMO:
DOM. COROLLA 22,407 15,994 34.7 22,407 15,994 34.7
DOM. CAMRY 26,535 19,507 30.8 26,535 19,507 30.8
DOM. PICKUP 19,445 15,371 21.6 19,445 15,371 21.6
DOM. RX 330 3,418 0 -- 3,418 0 --
TOTAL IMPORT CAR 20,984 26,232 -23.1 20,984 26,232 -23.1
TOTAL DOMESTIC CAR 52,021 39,731 25.9 52,021 39,731 25.9
TOYOTA DIV. IMPORT CAR 11,170 17,509 -38.7 11,170 17,509 -38.7
TOTAL VEHICLE SALES 143,729 119,329 15.8 143,729 119,329 15.8
Memo: Total Toyota
Div. 123,895 103,310 15.3 123,895 103,310 15.3
Memo: Total Lexus
Div. 19,834 16,019 19.1 19,834 16,019 19.1
TOYOTA DIV. IMPORT CAR 11,170 17,509 -38.7 11,170 17,509 -38.7
LEXUS IMPORT CAR 9,814 8,723 8.2 9,814 8,723 8.2
TOYOTA DIV NA BUILT CARS 52,021 39,731 25.9 52,021 39,731 25.9
TOTAL TOYOTA CARS 73,005 65,963 6.4 73,005 65,963 6.4
SPORT UTILITY VEHICLES 38,439 32,028 15.4 38,439 32,028 15.4
Memo: Lexus Sport
Utility 10,020 7,296 32.1 10,020 7,296 32.1
SMALL VANS 12,840 5,967 106.9 12,840 5,967 106.9
PICKUPS 19,445 15,371 21.6 19,445 15,371 21.6
* NORTH AMERICAN BUILT
VEHICLES
COROLLA 22,407 15,994 34.7 22,407 15,994 34.7
CAMRY 26,535 19,507 30.8 26,535 19,507 30.8
AVALON 3,079 4,230 -30.0 3,079 4,230 -30.0
SIENNA 12,840 5,967 106.9 12,840 5,967 106.9
PICKUP 19,445 15,371 21.6 19,445 15,371 21.6
SEQUOIA 4,413 4,320 -1.8 4,413 4,320 -1.8
RX 330 3,418 0 -- 3,418 0 --
TOTAL 92,137 65,389 35.5 92,137 65,389 35.5
N.A. VEHICLES % OF TOTAL 64.1% 54.8% 64.1% 54.8%
SELLING DAYS 26 25 26 25
DSR = DAILY SELLING RATE
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