Nevada's 2004 RV Adventure Campaign Promotion Will Seek 'Your Koolest RV Moment'

CARSON CITY, Nev., Jan. 14, 2004 -- Nevada's new 2004 RV Adventure promotion to attract recreational vehicle travelers to the state will feature a photo contest called "Your Koolest RV Moment" that will award an evaporative cooler and other prizes to the winners, Lt. Gov. Lorraine Hunt announced today.

  

RVers will enter by sending in photos of experiences they
particularly enjoyed, and the one whose "moment" is judged to
be the coolest will win a TurboKool evaporative cooler for
their RV.  The cooler, manufactured in Sparks, Nevada, and
installed on the RV roof, draws fresh warm air from outdoors
through a filter that cleans the air and cools it by as much as
20 degrees.
      
"This new promotion will encourage RV travelers to engage in
fun activities that could result in winning the prize," Hunt,
chair of the Nevada Commission on Tourism (NCOT), said. 
"Nevada offers a lot of cool moments, whether it's an outdoor
adventure, scenic wonder, entertainment or indulging one's self
at a spa or lavish restaurant.	The biggest challenge will be
choosing among all those cool moments."
      
Anyone can enter and submit up to five photos, all
unpublished and shot in Nevada, in any combination of black and
white or color prints up to 8 x 10, slides 35 mm or larger, in
a plastic sleeve; or digital at least 300 dpi, on a CD.  NCOT
must receive all entries by July 14, 2004.  The mailing address
is: Photo Contest, Nevada Commission on Tourism, 401 North
Carson St., Carson City, NV, 89701.
      
Judges will select the top three winners for prizes that
include a TurboKool Evaporative cooler for first place, a
one-week stay at the Saddle West RV Resort in Pahrump, Nev.,
for second place, and a one-year subscription to Nevada
Magazine for third place.  Winning photos will appear in the
2005 Nevada Travel Planner or Nevada Visitors Guide.
      
"Nevada offers exceptional attractions and accommodations
for RV travelers," NCOT Executive Director Bruce Bommarito
said.  "RVs enable people to experience stimulating adventure
and spectacular sites in Nevada's great outback without
sacrificing comfort and convenience.  Our RV promotions help
publicize this perspective."
      
The photo contest follows the three-year RV Adventure
Sweepstakes, which concluded in December, after awarding three
luxury Winnebago motorhomes in 2001, 2002 and 2003.
      
The Recreation Vehicle Industry Association of America says
RV travel attracts more than 30 million enthusiasts across the
United States who stay in 16,000 RV parks and campgrounds. 
RVers in Nevada can choose from among 175 RV parks throughout
the state.  For more information about the Nevada RV Adventure
Sweepstakes, visit www.travelnevada.com and click on "RV Info"
or call 1-800-NEVADA-8.