SCION to Support National Launch Of xA and xB Cars with Edgey Phone Photography
Combined Online and Mobile Contest Is a Digital Photo Chain Adventure
LOS ANGELES, Dec. 30 -- Oasis Advertising announced today that SCION, the new car marque from Toyota Motor Sales (TMS), U.S.A., Inc., will launch ScionSpy, an interactive digital photo contest with a wireless component designed by Sennari Mobile.
ScionSpy is an online contest in which participants, using their camera phones, digital cameras or desktop computers, obtain digital photos of SCION cars. Contestants then send their photos to www.scionspy.com via mobile phone or Internet and compete to win prizes such as a Pioneer home theater system. The goal is to amass the longest chain of unduplicated digital photos.
"This groundbreaking promotion appeals to our mobile, tech savvy target," says Adrian Si, interactive manager, SCION. "ScionSpy will be an integral part of our 2004 national launch of SCION's xA and xB models."
The promotion took shape when Oasis Advertising, SCION's interactive agency, came to Sennari Mobile looking for a turnkey promotion for SCION. "It needed to fit our objective of creating a viral community event," said Ruby Fiorito, Director of Interactive Marketing for Oasis. "This contest will increase excitement and build awareness of the launch of the new SCION cars across the US."
"Sennari prides itself on creating innovative content solutions that provide a great consumer entertainment experience," said Mike Cartiabiano, president of Sennari Mobile.
ScionSpy runs online at www.scionspy.com from January 19th to February 16th, 2004. The contest is open to legal U.S. residents, 16 years and older with access to the Internet. There is no purchase necessary to enter. The contest is void where prohibited or restricted by law. For full details, see the Official Rules at www.scionspy.com .
ABOUT SCION
SCION is the new car marque from Toyota Motor Sales (TMS), U.S.A., Inc. SCION's mission is to satisfy trendsetting youthful buyers through distinctive products and an innovative, consumer-driven process. SCION's first two vehicles, the xA and xB, like the brand, are aspirational, provocative and authentic and arrived in 105 California dealerships on June 9, 2003. In February 2004, the market will expand to cover the south, southeast and east coast. A few short months later, in June 2004, SCION will simultaneously complete the national rollout and launch the third SCION vehicle, the tC sports coupe. SCION will respond to an emerging culture of new car buyers with unique products, targeted marketing and a dedicated sales process. For more information, visit www.scion.com .
About Oasis Advertising
Oasis specializes in long-range, creative advertising and marketing solutions. Founded in 1993, Oasis offers integrated communications services including broadcast, print and interactive advertising, corporate identity, graphic design and media planning and buying. Clients include Toyota Motor North America Inc., Toyota Motor Sales U.S.A., Sharp Electronics Corporation, Siemens, the Government of India Tourist Office, and the National Center for Family Literacy (pro bono). Oasis is a division of Dentsu Business Development Group, LLC.
About Sennari Mobile
Sennari is one of the leaders in the field of mobile gaming and entertainment. They provide turnkey retail, on-line and wireless games and promotions on a variety of gaming platforms. The Los Angeles based Sennari has a successful track record of development that includes the highest grossing mobile game of all time, Jamdat Bowling, and a slate of six recently launched games (including Triclops, Babes Reveal and Sennari Pool). Sennari, Inc., has also recently become a wireless entertainment content publisher and has a strategic partnership with Vegas.com.
