Car Maker Announces Winning "High-Performance Play Of The NCAA®"
Fans Voting Online Determined Best Play (again with the fan voting)
DETROIT - Pontiac revealed the California v. Stanford game of Nov. 20, 1982, as its "Ultimate High-Performance Play of the NCAA®," crowning the play as NCAA Football®'s most memorable moment of all-time.
The match-up was Stanford quarterback John Elway's last collegiate game and California's 25-20 win against Stanford. The game is remembered for its bizarre finish, too: California players bowling into members of the Stanford band, which had taken one end of the field in preparation for a closing performance.
The Pontiac Ultimate High-Performance Play of the NCAA® was announced during halftime at the Big 12 Championship Game today on ABC Sports. The plays were first established in collaboration with the NCAA, CBS, ESPN, ESPN Classic and ABC Sports. The play can currently be viewed along with the other top four contenders on www.espn.com/pontiac.
With more than half a million online visits to www.espn.com/pontiac, the California/Stanford game was chosen over four other noteworthy and memorable NCAA Football last-minute plays.
"This play is the best of the best when it comes to game-defining and visceral moments that have immortalized college football and NCAA sports," said Dino Bernacchi, Pontiac advertising manager. "We're proud to be associated with the passion and performance exemplified in this play, and we remain excited to continue our partnership with the NCAA."
Consumers who visited www.espn.com/pontiac also were eligible to enter a contest for the Ultimate Performance Package, which includes an all-new, V-8 powered, 2004 Pontiac Bonneville GXP and a trip for four to the 2004 Tostitos Fiesta Bowl in Tempe, Arizona. The package includes round-trip air transportation; three days/two nights hotel accommodations; four seats at the game; and VIP access that includes a visit to the playing field at halftime and tours of the broadcast booth and production trailer. The winner will be announced at a later date.
Pontiac first started its NCAA relationship as an Official Corporate Champion with a promotion around the 2003 NCAA Men's Final Four®, which featured the all time greatest, exciting and game-defining NCAA Basketball® moments, which defined its divisional tagline of "Fuel for the Soul" and were called the "Pontiac High-Performance Plays of the NCAA®."