American Honda Posts Record SUV Sales in November 2003

Light Trucks and All-New Acura TL Lead the Pack with Record Sales

TORRANCE, Calif., Dec. 2 -- Powered by record sales of light truck models and a strong launch of the all-new 2004 Acura TL, American Honda Motor Co., Inc., posted November sales of 96,559 Honda and Acura vehicles, a 2.4 percent increase over year-ago totals. American Honda total vehicle sales of 1,248,200 are up 9.2 percent for the calendar year.

Record November sales for the Honda Pilot and Acura MDX sport utility vehicles, along with continuing strong demand for the Element and CR-V, drove American Honda light truck sales to a new November record of 39,673 units, up 9.4 percent for the month. Year-to-date, American Honda light truck sales are up 31.9 percent to 486,103 units.

Honda Division November sales of 82,316 units were virtually unchanged from last year on a daily selling rate basis, while year-to-date sales of Honda models jumped 10.3 percent to 1,092,819 for the year.

The Acura Division recorded its best November ever with sales of 14,423 units, up 24.7 percent from last year, and a 5.4 percent increase over the previous record set in November 2001. Year-to-date sales of Acura models rose 1.8 percent to 155,381 units. The 2004 Acura TL performance luxury sedan, launched in October, also posted record sales of 5,608 units, breaking the previous record of 5,233 set in November 2001.

                American Honda Vehicle Sales For November 2003

                    Month-to-Date                 Year-to-Date
                  November    November  DSR**  NovemberNovember    DSR**
                   2003         2002   % Chg.   2003        2002   % Chg.

   American Honda
    Total           96,559    98,075   2.4% 1,248,200 1,147,098    9.2%
    Total Car Sales 56,886    60,359  -2.0%   762,097   777,351   -1.6%
    Total Truck
    Sales           39,673    37,716   9.4%   486,103   369,747   31.9%
   Import Car Sales 10,964    14,913 -23.5%   159,926   136,943   17.2%
    Honda Division   7,268    12,079 -37.4%   113,422    99,818   14.0%
    Acura Division   3,696     2,834  35.6%    46,504    37,125   25.7%
   Import Truck
    Sales           10,533    10,847   1.0%   132,575   133,979   -0.7%
    Honda Division  10,533    10,847   1.0%   132,575   133,979   -0.7%
   Domestic Car
    Sales *         45,922    45,446   5.1%   602,171   640,408   -5.6%
    Honda Division  40,135    40,818   2.3%   544,787   572,237   -4.5%
    Acura Division   5,787     4,628  30.0%    57,384    68,171  -15.5%
   Domestic Truck
    Sales *         29,140    26,869  12.8%   353,528   235,768   50.5%
    Honda Division  24,200    22,300  12.9%   302,035   187,856   61.4%
    Acura Division   4,940     4,569  12.4%    51,493    47,912    7.9%
  MODEL BREAKOUTS
   BY DIVISION
   Honda Division
    Total           82,136    86,044  -0.7% 1,092,819   993,890   10.3%
    Accord *        27,843    30,058  -3.7%   371,307   367,210    1.5%
    Civic *         18,965    22,032 -10.5%   278,426   291,666   -4.2%
    Prelude              0         6               10     1,963  -99.5%
    S2000              556       659 -12.3%     7,338     9,140  -19.4%
    Insight             39       142 -71.4%     1,124     2,076  -45.7%
    FCX                  0                          4
    Odyssey*        10,457    14,024 -22.5%   142,982   141,165    1.6%
    Passport*            0        28               70     3,492  -98.0%
    Pilot*           9,210     8,248  16.1%    96,334    43,199  123.8%
    CR-V            10,533    10,847   1.0%   132,575   133,979   -0.7%
    Element*         4,533                     62,649
    *Domestic Vehicle
     Ttl            64,335    63,118   6.0%   846,822   760,093   11.8%
     Accord         23,978    22,067  13.0%   302,727   307,494   -1.2%
     Civic          16,157    18,751 -10.4%   242,060   264,743   -8.2%
     Passport            0        28               70     3,492  -98.0%
     Pilot           9,210     8,248  16.1%    96,334    43,199  123.8%
     Odyssey        10,457    14,024 -22.5%   142,982   141,165    1.6%
     Element         4,533                     62,649
   Acura Division
    Total           14,423    12,031  24.7%   155,381   153,208    1.8%
    Integra              0         0                0        19
    RSX              1,505     2,225 -29.7%    22,797    28,023  -18.4%
    CL*                179       720 -74.1%     6,467    11,420  -43.2%
    TL*              5,608     3,908  49.2%    50,917    56,751  -10.0%
    TSX              1,745                     17,081
    RL                 441       595 -22.9%     6,415     8,857  -27.3%
    NSX                  5        14 -62.9%       211       226   -6.3%
    MDX*             4,940     4,569  12.4%    51,493    47,912    7.9%

   Selling Days         25        26              281       282

  *Honda and Acura vehicles are made of domestic and global sourced parts.

  **Daily Selling Rate

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