American Honda Posts Record SUV Sales in November 2003
Light Trucks and All-New Acura TL Lead the Pack with Record Sales
TORRANCE, Calif., Dec. 2 -- Powered by record sales of light truck models and a strong launch of the all-new 2004 Acura TL, American Honda Motor Co., Inc., posted November sales of 96,559 Honda and Acura vehicles, a 2.4 percent increase over year-ago totals. American Honda total vehicle sales of 1,248,200 are up 9.2 percent for the calendar year.
Record November sales for the Honda Pilot and Acura MDX sport utility vehicles, along with continuing strong demand for the Element and CR-V, drove American Honda light truck sales to a new November record of 39,673 units, up 9.4 percent for the month. Year-to-date, American Honda light truck sales are up 31.9 percent to 486,103 units.
Honda Division November sales of 82,316 units were virtually unchanged from last year on a daily selling rate basis, while year-to-date sales of Honda models jumped 10.3 percent to 1,092,819 for the year.
The Acura Division recorded its best November ever with sales of 14,423 units, up 24.7 percent from last year, and a 5.4 percent increase over the previous record set in November 2001. Year-to-date sales of Acura models rose 1.8 percent to 155,381 units. The 2004 Acura TL performance luxury sedan, launched in October, also posted record sales of 5,608 units, breaking the previous record of 5,233 set in November 2001.
American Honda Vehicle Sales For November 2003
Month-to-Date Year-to-Date
November November DSR** NovemberNovember DSR**
2003 2002 % Chg. 2003 2002 % Chg.
American Honda
Total 96,559 98,075 2.4% 1,248,200 1,147,098 9.2%
Total Car Sales 56,886 60,359 -2.0% 762,097 777,351 -1.6%
Total Truck
Sales 39,673 37,716 9.4% 486,103 369,747 31.9%
Import Car Sales 10,964 14,913 -23.5% 159,926 136,943 17.2%
Honda Division 7,268 12,079 -37.4% 113,422 99,818 14.0%
Acura Division 3,696 2,834 35.6% 46,504 37,125 25.7%
Import Truck
Sales 10,533 10,847 1.0% 132,575 133,979 -0.7%
Honda Division 10,533 10,847 1.0% 132,575 133,979 -0.7%
Domestic Car
Sales * 45,922 45,446 5.1% 602,171 640,408 -5.6%
Honda Division 40,135 40,818 2.3% 544,787 572,237 -4.5%
Acura Division 5,787 4,628 30.0% 57,384 68,171 -15.5%
Domestic Truck
Sales * 29,140 26,869 12.8% 353,528 235,768 50.5%
Honda Division 24,200 22,300 12.9% 302,035 187,856 61.4%
Acura Division 4,940 4,569 12.4% 51,493 47,912 7.9%
MODEL BREAKOUTS
BY DIVISION
Honda Division
Total 82,136 86,044 -0.7% 1,092,819 993,890 10.3%
Accord * 27,843 30,058 -3.7% 371,307 367,210 1.5%
Civic * 18,965 22,032 -10.5% 278,426 291,666 -4.2%
Prelude 0 6 10 1,963 -99.5%
S2000 556 659 -12.3% 7,338 9,140 -19.4%
Insight 39 142 -71.4% 1,124 2,076 -45.7%
FCX 0 4
Odyssey* 10,457 14,024 -22.5% 142,982 141,165 1.6%
Passport* 0 28 70 3,492 -98.0%
Pilot* 9,210 8,248 16.1% 96,334 43,199 123.8%
CR-V 10,533 10,847 1.0% 132,575 133,979 -0.7%
Element* 4,533 62,649
*Domestic Vehicle
Ttl 64,335 63,118 6.0% 846,822 760,093 11.8%
Accord 23,978 22,067 13.0% 302,727 307,494 -1.2%
Civic 16,157 18,751 -10.4% 242,060 264,743 -8.2%
Passport 0 28 70 3,492 -98.0%
Pilot 9,210 8,248 16.1% 96,334 43,199 123.8%
Odyssey 10,457 14,024 -22.5% 142,982 141,165 1.6%
Element 4,533 62,649
Acura Division
Total 14,423 12,031 24.7% 155,381 153,208 1.8%
Integra 0 0 0 19
RSX 1,505 2,225 -29.7% 22,797 28,023 -18.4%
CL* 179 720 -74.1% 6,467 11,420 -43.2%
TL* 5,608 3,908 49.2% 50,917 56,751 -10.0%
TSX 1,745 17,081
RL 441 595 -22.9% 6,415 8,857 -27.3%
NSX 5 14 -62.9% 211 226 -6.3%
MDX* 4,940 4,569 12.4% 51,493 47,912 7.9%
Selling Days 25 26 281 282
*Honda and Acura vehicles are made of domestic and global sourced parts.
**Daily Selling Rate
