Subaru Teams With Nordica - Partnership Enhances Subaru Master the Mountain Program

CHERRY HILL, N.J., Dec. 1, 2003 -- Subaru of America, Inc., the only car company that offers symmetrical all-wheel drive as standard equipment on every vehicle in its product line, today announced a new marketing partnership with Nordica USA. Under the terms of the partnership, Nordica USA will officially join the Subaru Master the Mountain program, an instructional ski tour for skiers and snowboarders. Nordica USA will provide free ski demos to anyone with a valid lift ticket at Subaru Master the Mountain events this season. The partnership also designates Subaru the official vehicle of Nordica USA, while Nordica USA, in turn, is named the official ski and boot of Subaru of America, Inc.

"Subaru has a long history of supporting snow sport enthusiasts and the organizations that are important to them," said Tim Bennett, director, marketing programs, Subaru of America, Inc. "We are pleased to announce our partnership with Nordica USA, and are glad to have them on board this season at Subaru Master the Mountain events."

The Subaru Master the Mountain program tours many destination resorts throughout the USA providing skiers and snowboarders alike with the opportunity to learn to ski or improve their current skills through professional instruction.

"We are very pleased to be working so closely with Subaru and their Master the Mountain program," said Andy Knittle, CEO, Nordica USA. "The partnership represents a tremendous opportunity to team with another premium brand company who is also dedicated to winter sports."

  Following is a list of the 2003/2004 Subaru Master the Mountain events:
  December 6-7, 2003             Loveland, Colo.
  January 10-11, 2004            Telluride, Colo.
  January 24-25, 2004            Durango, Colo.
  February 7-8, 2004             Telluride, Colo.
  February 28-29, 2004           Taos, N.M.
  March 13-14, 2004              Windham, N.Y.
  March 20-21, 2004              Eldora, Colo.

For additional information about the Subaru Master the Mountain program and other active lifestyle events visit: www.outdoorlife.subaru.com. For additional information regarding Subaru visit www.media.subaru.com.

About Nordica USA

Nordica USA has been the country's premier winter sporting goods supplier for over 50 years. Nordica was founded in 1938 by two Italian businessmen in Montebelluna, Italy and began manufacturing mountaineering and work boots. In 1945, Nordica began to specialize in the manufacturing of ski boots and shortly thereafter became the world-leading ski boot producer. Nordica currently supplies high quality ski boots, skis, and ski apparel around the globe. Nordica USA is currently a leading equipment supplier to the United States Ski Team as well as the Professional Ski Instructors of America. Nordica USA is a subsidiary of Nordica SpA and is located in West Lebanon, NH operating under the direction of CEO Andrew Knittle.