Kelley Blue Book Names Ford F-150 Best Redesigned Vehicle of 2004

IRVINE, Calif., Dec. 1, 2003 -- The editors of Kelley Blue Book, ( www.kbb.com ) the most trusted resource for vehicle information, have reviewed all of the 2004 model year vehicles that underwent a significant redesign and today named the 2004 Ford F-150 Best Redesigned Vehicle for 2004. Each year moving forward the editors at Kelley Blue Book will review and name a significantly remodeled vehicle "Best Redesign."

According to Kelley Blue Book executive editor, Charlie Vogelheim, "The best vehicle redesign is a vehicle that maintains its existing brand image, function and purpose, while taking the vehicle to the 'next level' in technology, appearance, comfort and convenience."

Comments on the redesigned 2004 Ford F-150 from the Kelley Blue Book editorial team:

"Ford took America's best selling vehicle and made it even better."

"The arrival of the new F-150 may be the most important new vehicle launch in the history of Ford Motor Company; and it looks as though the F-150 team has hit a home run."

"A truck with a brushed aluminum dash, leather seats and a center-console-mounted shifter has no place being called a pickup; this is luxury."

"With new competition from Dodge, Nissan, Toyota and Chevrolet, the F-150's dominance of the full-sized truck market is under full assault. After spending time behind the wheel of the new F-150, we're sure that this newest version has everything it needs to remain King of the Hill."

About Kelley Blue Book ( kbb.com )

Kelley Blue Book is the most trusted vehicle information resource by both consumers and the auto industry. The company's Web site kbb.com provides research tools and up-to-date pricing on thousands of new and used vehicles, including the company's New Car Blue Book Value, which reveals what a new car is actually selling for. Since 1926, car buyers and sellers have relied upon Kelley Blue Book for authoritative and unbiased information to make well-informed automotive decisions. The company reports vehicle prices and values via products and services including the famous Blue Book Official Guide(TM), software and Internet site, kbb.com . Kbb.com has been rated the No. 1 automotive information site by Nielsen//NetRatings as well as No. 1 and first visited automotive site by J.D. Power and Associates six years running. No other medium reaches more in-market car-buyers than kbb.com ; one in every four American car-buyers complete their research on kbb.com .