Hyundai in Vegas With 13 Custom Vehicles Built by High Rolling Tuners

Hyundai Also Announces Special Edition Tiburon Featuring 17-inch Wheels, Aluminum Pedals and Other Factory Modifications for the Tuner Market

'Tune-up a Tib' Contest at Hyundai Booth Will Test Tuning Ability of Attendees and Reward Top Scorers With Prizes

LAS VEGAS, Nov. 4 -- Hyundai arrived in Las Vegas for the annual Specialty Equipment Manufacturers Association (SEMA) Show with a winning hand of 13 custom vehicles. The Hyundai contingent features the latest creativity from ace tuners and designers such as Street Concepts, Troy Lee Designs, Rick Dore Kustoms, American Products Company, Modern Image, AME Marketing, J&A Autosport and K-Daddyz Kustomz. Custom Hyundai vehicles will be on display at its booth (#23689) and around the convention center from November 4-7.

Hyundai is a four-year veteran of the SEMA Show. This year's featured vehicles showcase the increasing assortment of aftermarket performance parts and accessories available for Hyundai vehicles. Widely available turbocharger and supercharger kits, intake and exhaust systems and body kits are combined with custom roll cages, grilles, airbrushing and audio installs to create the most eye-catching crop of vehicles ever displayed by Hyundai.

"Hyundai vehicles provide the most head-turning potential for the dollar to tuners looking for a platform to customize," said Paul Sellers, director of marketing at Hyundai Motor America. "The high-quality Hyundai vehicles at this year's show confirm the brand's growing reputation among tuners and aftermarket OEMs."

Special Edition Tiburon

Hyundai also announced the arrival of a sporty Special Edition Tiburon coupe featuring Hyundai's 2.7-liter, six-cylinder engine, 17-inch wheels, aluminum foot pedals, high spoiler, red front brake calipers, Kenwood stereo with six-speaker sound system, performance gauge pack, Special Edition badging, sunroof and ABS. The Special Edition Tiburon will be available in yellow, black or red and consumers can choose between the 6-speed manual or automatic transmissions. Special Edition Tiburons will be available at dealerships in the spring of 2004.

"Tune Up a Tib" Contest

Visitors to the Hyundai booth will have an opportunity to compete for Eibach lowering springs and GT Cruiser bicycles in two separate on-site contests. Each day, contestants will race against the clock in separate seat- and wheel-changing competitions. Top times each day win Eibach lowering springs or a GT Cruiser bike. Visitors can also enter to win the grand prize -- a set of 17" wheels from Dazz Motorsports.

About Hyundai Motor America

Hyundai Motor America, based in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Company of Korea. Hyundai cars and sport utility vehicles are distributed in the United States by Hyundai Motor America and are sold and serviced through more than 600 dealerships nationwide.