Visteon Unveils Unified Brand, Expanded Product Portfolio for Specialty Market

LAS VEGAS, Nov. 4, 2003 -- Visteon Corporation today unveiled a unified brand offering and expanded product portfolio designed to help specialty and accessory distributors and retailers increase market share and customer loyalty.

Visteon is displaying a broad range of automotive and light-truck accessory concepts at its SEMA exhibit (No. 33705) in Las Vegas from November 3 through 7, 2003. On display are GlideMaster(TM), a next-generation gliding rear window for light trucks, and a variety of in-vehicle mobile electronics/entertainment systems.

"The Visteon brand stands for innovation and original equipment (OE) quality systems and components that enhance the consumer's vehicle ownership experience," said Greg Gyllstrom, vice president and general manager of Visteon North America and Asia Pacific Aftermarket. "Our SEMA exhibit is only a small sampling of our engineering, manufacturing and marketing capabilities. We look forward to leveraging these resources on behalf of a growing number of performance and specialty distributors across North America."

The new Visteon aftermarket brand combines highly innovative OE-quality products, aggressive brand support and exceptional shipping performance to match the needs of specialty distributors and their customers. In addition to products that meet the specialty aftermarket's quality standards, the new Visteon aftermarket program is focused on achieving exceptional fill rate and a relentless focus on helping distributors maximize sales while reducing inventory requirements.

"It's our overarching responsibility to provide the products, programs and ancillary tools that will help distributors grow their businesses," Gyllstrom said. "This requires not only products that exceed the expectations of the retailer and consumer, but a commitment on our part to listen to and learn from our customers and adapt our services to their individual needs."

Visteon Corporation is a leading full-service supplier that delivers consumer-driven technology solutions to automotive manufacturers worldwide and through multiple channels within the global automotive aftermarket. Visteon has about 75,000 employees and a global delivery system of more than 180 technical, manufacturing, sales and service facilities located in 25 countries.