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Harley-Davidson Reports Record Third Quarter Earnings

MILWAUKEE, Oct. 15, 2003 -- Harley-Davidson, Inc. today announced record earnings for its third quarter ended September 28, 2003. Third quarter diluted earnings per share (EPS) were 62 cents, a 14.8 percent increase compared with last year's 54 cents. Revenue for the quarter was $1.134 billion, which compares to $1.135 billion in the year-ago quarter.

"I am pleased to report that we delivered our third quarter shipment target for Harley-Davidson(R) motorcycles while starting up our new factory for Softail(R) motorcycles in York, Pennsylvania," said Jeffrey L. Bleustein, chairman and chief executive officer of Harley-Davidson, Inc. "Achieving total revenues that equaled last year's record third quarter performance was also a significant accomplishment since last year's quarter benefited from the extraordinary impact of the introduction of our 100th Anniversary products." Revenue growth in the third quarter of 2002 was 28.4 percent for motorcycles, 32.3 percent for Parts & Accessories (P&A) and 88.5 percent for General Merchandise. "During this year's third quarter, we also successfully began production of our new 2004 line of motorcycles, including a completely redesigned Sportster(R) family," said Bleustein.

"Strong demand continued throughout the third quarter as our dealer network sold Harley-Davidson motorcycles in record numbers. Retail sales of Harley-Davidson motorcycles in the U.S. grew over 27 percent compared with last year's third quarter and resulted in a decline in dealer inventories of nearly 12,000 units during the quarter," added Bleustein.

Continued strong demand for Harley-Davidson motorcycles and planned increases in production capacity support the Company's new 2003 target of 291,000 units and a 2004 target of 317,000 units. The 2004 target represents an 8.9 percent increase over the 2003 target.

Motorcycles and Related Products Segment - Third Quarter Results

Third quarter revenue from Harley-Davidson motorcycles was $844.3 million, an increase of 1.4 percent over last year. Worldwide shipments of Harley-Davidson motorcycles in the third quarter totaled 67,458 units, in line with the Company's previously announced target of 67,500. This compares to last year's third quarter shipments of 67,474 motorcycles.

Third quarter revenue from P&A, which consists of Genuine Motor Parts and Genuine Motor Accessories, totaled $207.8 million. This is a 4.3 percent increase, or $8.5 million more than the year-ago quarter.

Third quarter revenue from General Merchandise, which consists of MotorClothes(TM) apparel and collectibles, totaled $60.5 million, down 27.2 percent over the same period last year.

Both P&A and General Merchandise revenue benefited from strong sales of 100th Anniversary products in 2002. Excluding the $46 million of revenue from 100th Anniversary products, the P&A growth rate is 15.8 percent and the General Merchandise growth rate is 3.5 percent over 2002's third quarter.

For the longer term, the Company expects the growth rate for P&A revenues to be slightly higher than Harley-Davidson's motorcycle unit growth rate, and the General Merchandise growth rate is expected to be lower than the motorcycle unit growth rate.

Third quarter gross margin improved from 34.9 percent of revenue in 2002 to 35.6 percent in 2003. Gross margin was impacted primarily by foreign currency exchange rates. Third quarter operating margin of 21.3 percent increased from 19.6 percent in 2002. This increase was driven primarily by higher gross margin and the timing of operating expenses in 2002 and 2003.

Motorcycle Retail Data - Nine Month Results

Retail sales of Harley-Davidson motorcycles in the United States were up 12.9 percent for the period January through September 2003 when compared to the same period last year. Harley-Davidson retail sales in Europe and Japan were up 9.5 and 12.6 percent, respectively, when compared with 2002. Retail sales of Harley-Davidson motorcycles have outpaced the heavyweight motorcycle industry in the U.S., Europe and Japan as shown in the accompanying table.

Financial Services Segment

Harley-Davidson Financial Services, Inc. (HDFS) reported third quarter operating income of $46.2 million, up 55.7 percent from $29.7 million in the year-ago quarter. The segment's performance was driven by continued strong marketplace acceptance of its finance and insurance products as well as a favorable interest rate environment.

The Company's third quarter securitization of $475 million of motorcycle retail loans resulted in a gain of $22.2 million that compares to a securitization of $390 million and a gain of $17.0 million during the third quarter of 2002. The gain as a percentage of loans securitized increased from 4.36 percent in the third quarter of 2002 to 4.67 percent in the third quarter of 2003, as HDFS continued to benefit in this low interest rate environment.

Annualized credit losses on a managed portfolio basis increased slightly in the first nine months of the year from 0.68 percent in 2002 to 0.73 percent in 2003.

The Company is raising its expectation for HDFS's operating income for 2003 to be approximately 55 percent higher than in 2002. Over the long term, the Company expects the HDFS growth rate to be slightly higher than the Company's motorcycle unit growth rate.

Cash Flow - Nine Month Results

Operations generated cash of $862.3 million. The Company invested $124.4 million in capital expenditures, declared dividends of $34.9 million and repurchased 750,000 shares valued at $30.6 million.

Harley-Davidson, Inc. - Nine Month Results

For the nine month period, revenue totaled $3.466 billion, a 13.1 percent increase over the year-ago period. Diluted earnings per share were $1.90, an increase of 34.8 percent compared to the same period last year.

Through the first nine months of this year, shipments of Harley-Davidson motorcycles were 214,091, an 8.3 percent increase over last year's 197,683. Harley-Davidson motorcycle revenue was $2.676 billion, a 14.3 percent increase over $2.341 billion in revenue in 2002. P&A revenue totaled $571.8 million, a 14.5 percent increase over last year's $499.3 million. General Merchandise revenue totaled $160.7 million, a 9.1 percent decrease compared with $176.7 million during the same period in 2002.

For the first nine months, HDFS operating income was $134.0 million, a $55.2 million increase over last year's first nine months.

Company Background

Harley-Davidson, Inc. is the parent company for the group of companies doing business as Harley-Davidson Motor Company, Buell Motorcycle Company and Harley-Davidson Financial Services. Harley-Davidson Motor Company, the only major U.S.-based motorcycle manufacturer, produces heavyweight motorcycles and offers a complete line of motorcycle parts, accessories, apparel, and general merchandise. Buell Motorcycle Company produces sport and sport-touring motorcycles. Harley-Davidson Financial Services provides wholesale and retail financing and insurance programs to Harley-Davidson dealers and customers.

Exchange Commission.

                          Harley-Davidson, Inc.
               Condensed Consolidated Statements of Income
                 (In thousands, except per share amounts)

                                 (Unaudited)             (Unaudited)
                              Three Months Ended      Nine Months Ended
                              Sep 28,     Sep 29,     Sep 28,     Sep 29,
                               2003        2002        2003        2002

  Net revenue               $1,133,641  $1,135,499  $3,466,204  $3,064,438
  Gross profit                 403,290     396,850   1,249,540   1,047,215
  Operating expenses           161,317     174,635     501,189     468,952
  Operating income from
   motorcycles & related
   products                    241,973     222,215     748,351     578,263

  Financial services income     74,660      55,669     216,716     157,509
  Financial services
   expense                      28,447      25,990      82,680      78,639
  Operating income from
   financial services           46,213      29,679     134,036      78,870

  Corporate expenses             3,367       2,420      12,023       9,619
  Total operating income       284,819     249,474     870,364     647,514
  Interest income, net           5,640       4,894      17,985      11,555
  Other income (expense), net     (275)     (2,433)     (5,150)     (3,564)
  Income before provision
   for taxes                   290,184     251,935     883,199     655,505
  Provision for income
   taxes                       100,112      86,918     304,701     226,149
  Net income                  $190,072    $165,017    $578,498    $429,356

  Earnings per common share:
    Basic                        $0.63       $0.55       $1.91       $1.42
    Diluted                      $0.62       $0.54       $1.90       $1.41

  Weighted-average common
   shares:
    Basic                      302,313     302,109     302,280     302,264
    Diluted                    304,580     304,783     304,493     305,198

                          Harley-Davidson, Inc.
                  Condensed Consolidated Balance Sheets
                              (In thousands)

                                         (Unaudited)             (Unaudited)
                                            Sep 28,     Dec 31,     Sep 29,
                                             2003        2002        2002

  ASSETS
  Current assets:
    Cash and cash equivalents              $942,021    $280,928    $642,099
    Marketable securities                   448,816     514,800     205,255
    Accounts receivable, net                119,178     108,694     112,040
    Finance receivables, net                814,837     855,771     813,596
    Inventories                             210,925     218,156     212,870
    Other current assets                     80,309      88,237      88,009
  Total current assets                    2,616,086   2,066,586   2,073,869
  Finance receivables, net                  704,430     589,809     508,269
  Other long-term assets                  1,180,078   1,204,822   1,151,476

  Total assets                           $4,500,594  $3,861,217  $3,733,614

  LIABILITIES AND SHAREHOLDERS' EQUITY
  Current liabilities:
    Accounts payable & accrued expenses    $698,256    $607,473    $714,855
    Current portion of finance debt         337,657     382,579     223,141
  Total current liabilities               1,035,913     990,052     937,996
  Finance debt                              380,000     380,000     380,000
  Other long-term liabilities               225,509     152,831     186,910
  Postretirement health care benefits       121,886     105,419     100,552
  Shareholders' equity                    2,737,286   2,232,915   2,128,156

  Total liabilities and shareholders'
   equity                                $4,500,594  $3,861,217  $3,733,614

                          Harley-Davidson, Inc.
             Condensed Consolidated Statements of Cash Flows
                              (In thousands)

                                                       (Unaudited)
                                                    Nine months ended
                                                 Sep 28,           Sep 29,
                                                  2003              2002
  Cash flows from operating activities:
    Net income                                  $578,498          $429,356
      Adjustments to reconcile net income
       to net cash provided by operating
       activities:
        Depreciation                             146,063           131,666
        Non-cash expenses                         60,550            45,654
        Current year gain on securitizations     (70,831)          (43,423)
        Collection of retained securitization
         interests                                82,671            57,627
        Contributions to pension plans           (12,000)          (53,761)
        Other operating cash flows                17,242            13,376
        Net changes in current assets and
         current liabilities                      60,137           140,523
  Net cash provided by operating
   activities                                    862,330           721,018

  Cash flows from investing activities:
    Capital expenditures                        (124,390)         (182,654)
    Finance receivables, net                     (33,680)         (268,163)
    Net change in marketable securities           63,461            (9,244)
    Other, net                                      (206)           14,804
  Net cash used in investing activities          (94,815)         (445,257)

  Cash flows from financing activities:
    Net (decrease) increase in finance debt      (53,595)            6,090
    Dividends                                    (34,866)          (30,706)
    Purchase of common stock for treasury        (30,563)          (56,814)
    Issuance of common stock under
     employee stock plans                         12,602             8,330
  Net cash used in financing activities         (106,422)          (73,100)

  Net increase in cash and cash
   equivalents                                   661,093           202,661

  Cash and cash equivalents:
    At beginning of period                       280,928           439,438
    At end of period                            $942,021          $642,099

                          Harley-Davidson, Inc.
                        Net Revenue and Motorcycle
                              Shipment Data

                                Three Months Ended      Nine Months Ended
                                Sep 28,     Sep 29,     Sep 28,     Sep 29,
                                 2003        2002        2003        2002
  NET REVENUE (in thousands)
  Harley-Davidson(R)
   motorcycles                 $844,264    $832,726  $2,676,196  $2,340,759
  Buell(R) motorcycles           20,471      19,151      55,985      45,426
  Parts & Accessories           207,766     199,284     571,809     499,273
  General Merchandise            60,520      83,137     160,658     176,715
  Other                             620       1,201       1,556       2,265
                             $1,133,641  $1,135,499  $3,466,204  $3,064,438

  HARLEY-DAVIDSON UNITS
  Motorcycle shipments:
    United States                54,829      54,721     173,712     158,598
    Export                       12,629      12,753      40,379      39,085
  Total                          67,458      67,474     214,091     197,683

  Motorcycle product mix:
    Touring                      21,071      18,382      60,471      52,802
    Custom                       29,781      31,394     101,000      93,008
    VRSC                          3,230       4,724      12,259      13,248
    Sportster(R)                 13,376      12,974      40,361      38,625
  Total                          67,458      67,474     214,091     197,683

  BUELL UNITS
  Motorcycle shipments:
    Buell (excluding Blast)       2,393       1,933       6,553       4,368
    Buell Blast                      88       1,240         811       3,444
                                  2,481       3,173       7,364       7,812

                    Year-to-date Heavyweight (651+ cc)
                 Motorcycle Retail Registrations (Units),
                      data through month indicated.

                                              2003         2002    % change
  United States
  - H-D (September)                         187,392      165,968      12.9%
  - Industry (August)                       357,205      341,843       4.5%

  Europe
  - H-D * (September)                        22,228       20,302       9.5%
  - Industry (August)                       246,130      258,044      -4.6%

  Japan
  - H-D (September)                           8,420        7,477      12.6%
  - Industry (August)                        32,511       34,637      -6.1%

  Only Harley-Davidson(R) motorcycles are included in the Harley-Davidson
  (H-D) data.

  H-D * Includes Harley-Davidson sales in all European countries.
  Industry data for Europe includes sales only in Austria, Belgium, France,
  Germany, Italy, Netherlands, Spain, Switzerland and United Kingdom.

  Data Sources: (data subject to update)
  United States: Company reports, Motorcycle Industry Council
  Europe: Company reports, Giral S.A.
  Japan: Company reports, Industry sources