Media Advisory: Ford Gives Consumers A 'Jumbo' Size Opportunity To 'Make It Big On Broadway'

  WHAT:     Thousands of New Yorkers show their support for breast cancer
            awareness on one of the most famous televisions screens in the
            world.

  WHEN:     Wed., Oct. 15, from 4:00 p.m. until 7:30 p.m.

  WHERE:    ABC/Times Square Studios at 44th/Broadway in New York City

   SUMMARY:  As part of its effort to raise more than one million dollars
             this year in the fight against breast cancer, Ford Division is
             taking its cause to the big screen ... one of the biggest, most
             watched screens in the world.

             Ford continues its ongoing breast cancer awareness initiatives
             with a special "Make it Big on Broadway" opportunity for
             consumers to appear on the ABC JumboTron outside the ABC
             studios in Times Square.  A tax deductible donation to the
             Susan G. Komen Foundation will allow supporters a rare
             opportunity to see their face among the bright lights on
             Broadway.

             A set inside the ABC/Times Square Studios will overflow with
             thousands of people waving, smiling, blowing kisses and
             dancing, while the JumboTron outside will showcase all the fun
             at the world's most famous intersection.

             Ford's "Make it Big on Broadway" extravaganza is just one of
             many breast cancer awareness efforts in which the automaker is
             participating this month.  For nearly a decade, Ford has been a
             national sponsor of the Susan G. Komen Foundation, dedicating
             more than $75 million toward breast cancer awareness and
             education.  This year, Ford teamed with designer Lilly Pulitzer
             to create its 2003 breast cancer awareness scarf, which also
             will be available at the Times Square event.  The scarf is on
             sale now with all net proceeds going to the Susan G. Komen
             Foundation.  After only a few weeks in stores, sales of the
             scarf have exceeded all expectations.