Columbia Sportswear and the Jeep Brand Join Forces to Offer New 'Columbia Edition' Vehicles

Limited-Production Vehicles Come With Columbia Bugaboo(R) Parka

AUBURN HILLS, Mich., Oct. 6 -- Columbia Sportswear Company and the Jeep(R) brand announced today that they are teaming up to offer the new limited-production "Columbia(R) Edition" Jeep Grand Cherokee, Liberty and Wrangler. Available in both the United States and Canada, vehicles will begin arriving at dealerships this fall.

"Jeep owners are true adventurers who know and appreciate the difference between the real thing and an imitation," said Jeff Bell, Vice President - Jeep, DaimlerChrysler Corporation. "This alliance between Jeep and Columbia Sportswear is a natural fit since Columbia and Jeep owners alike value the outdoors, authenticity and freedom."

The "Columbia Edition" Jeep Grand Cherokee, Liberty and Wrangler feature premium wheels, two-tone exterior treatment, special trim and distinctive Columbia badging. Interiors feature two-tone seats with an embroidered Columbia logo and unique accent trim.

Every "Columbia Edition" Jeep vehicle purchased will come with a complimentary Columbia Bugaboo(R) parka featuring a zip-in Chehalis(TM) or Shoshone(TM) fleece vest. All garments are available in a variety of sizes and colors.

"We're very excited to announce this alliance with Jeep and to ultimately feature Columbia branded vehicles," said Tim Boyle, CEO and President, Columbia Sportswear. "Both Columbia and Jeep share a common vision and a long history of producing high quality products for outdoor enthusiasts."

Jeep Wrangler "Columbia Edition" vehicles start at $20,980, including destination. Customers can get into a "Columbia Edition" Jeep Liberty for $23,210, including destination. The "Columbia Edition" Jeep Grand Cherokee starts at $30,375, including destination.

Building on the 2004 Jeep Grand Cherokee's fresh look, the "Columbia Edition" features unique 17-inch platinum wheels, graphite fascias and trim, sun roof, fog lamps, roof rack cross rails and Columbia badging. The Jeep Grand Cherokee "Columbia Edition" interior features Dark Slate Gray and Taupe two-tone seats with the Columbia logo, unique instrument panel bezels with aluminum finish, 10-disc CD changer with six Infinity(R) speakers and a mini trip computer. The Jeep Grand Cherokee "Columbia Edition" is available in Brilliant Black, Bright Silver, Inferno Red, Stone White and Midnight Blue.

The Jeep Liberty "Columbia Edition" model includes 16-inch graphite painted aluminum wheels, graphite painted fascias and body moldings, body color fender flares, sun roof, fog lamps and Columbia badging. New interior features on this limited production model are Dark Slate Gray and Taupe two- tone seats embroidered with the Columbia logo, satin chrome instrument panel accents, leather-wrapped steering wheel and CD player with six speakers. Jeep Liberty "Columbia Edition" models are available in Black, Bright Silver, Flame Red, Light Khaki and Atlantic Blue.

As the legendary Jeep vehicle, Wrangler continues to deliver one-of-a-kind feeling of fun, freedom and adventure. The Jeep Wrangler "Columbia Edition" features 15-inch graphite painted aluminum wheels, unique graphite fender flares, fog lamps and new Columbia badging. Inside are Dark Slate and Khaki two-tone seats with the Columbia logo and silver painted instrument panel accents. The Jeep Wrangler "Columbia Edition" models are available in Black, Bright Silver, Flame Red, Solar Yellow and Patriot Blue.

The "Columbia Edition" Jeep vehicles will be nationally promoted in a variety of media beginning this fall.

Founded in 1938 in Portland, Ore., Columbia Sportswear Company is a global leader in the design, sourcing, marketing and distribution of active outdoor apparel and footwear. As one of the largest outerwear manufacturers in the world and the leading seller of skiwear in the United States, the Company has developed an international reputation for quality, performance, functionality and value. To learn more about Columbia Sportswear, please visit the Company's Web site at .

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