Auto Crashes Are the Number One Killer of Teens
Safety Experts Outline Risks and Safe Driving Guidelines at Launch of Road Ready Teens
New Research on Video Games as Teaching Tool Revealed, New Partners Named
AUBURN HILLS, Mich., Sept. 23 -- The following is being issued by Chrysler Group:
WHAT: Chrysler Group and its partners will unveil the new Road Ready Teens' video game and guide for parents. Road Ready Teens is a home-based safety initiative to help parents ease their teens into driving while exposing them to the risks they face on the road. Recent research on the video game's effectiveness to teach teens safe driving practices, new program partners, and new details on the effort will be announced. There also will be a video game demonstration. Mothers Against Drunk Driving (MADD) and the National Safety Council are partners in the effort. WHO: Dr. Dieter Zetsche, President and CEO, Chrysler Group Jeffrey W. Runge, M.D., Administrator, National Highway Traffic Safety Administration Alan McMillan, President and CEO, National Safety Council Cynthia Roark, National Chairman of the Board, MADD Susan Pikrallidas, Vice President of Public Affairs, American Automobile Association (AAA) Alex St. John, CEO, WildTangent The Rowe family, whose teenage son will soon be a new driver WHEN: 10:30 a.m. EDT, Tuesday, September 30, 2003 WHERE: National Press Club Holeman Lounge (13th Floor) 529 14th Street NW Washington, D.C.