Land Rover North America Announces 2004 Model Pricing
IRVINE, Calif., Sept. 19, 2003; Land Rover North America has
announced pricing for its 2004 model year line of four-wheel
"We've put emphasis on enhancing content and value,
especially on Discovery and Freelander," said Richard Beattie,
executive vice president, Marketing and Sales, Jaguar and Land
Rover North America.
The HSE model continues as the mainstay of the Range Rover
line. For 2004 it carries a manufacturer's suggested retail
price of $72,250, an increase of $385.
Two new leather seat colors -- Aspen and Navy -- have been
added along with two new exterior colors -- Alveston Red and
2004 sees the debut of the first Limited Edition of the
Range Rover, the Westminster. The elegant vehicle is finished
in Java Black pearlescent paint and features black interior
wood trim to complement the jet black leather seats. An
additional exterior finished in Bonatti Gray will also be
available for Westminster in limited numbers. The MSRP for the
Westminster edition is $84,000.
Only two options are available on the HSE: the $5,000 Luxury
Interior package and the Heated Accessories package, which
retails separately at $1,300. Both features are standard on
For 2004, Discovery's capability and value are both enhanced
to keep it a leader in the midsize SUV sector. A manually
locking center differential is now standard and, combined with
four-wheel electronic traction control; make this most capable
Discovery ever built. In addition, a new 'Aero' Roof Rail
System has been added along with three new exterior paint
colors: Adriatic Blue (replaces Oslo) Giverny Green and Maya
The Discovery "S" is well equipped at a manufacturer's
suggested retail price of $34,995. Pricing for the SE will be
$39,250 and $41,250 for the HSE. The new prices reflect the key
enhancements added as standard equipment and include $665
destination and delivery charge, which is a slight increase
from last year's $645 destination and delivery figure.
A limited production version of Discovery inspired by the
inaugural Land Rover G4 Challenge global adventure is also
available. The G4 Edition will have a MSRP of $39,995.
A striking new front-end design inspired by Range Rover and
a fresh new interior are the most obvious of the many changes
designed to build Freelander appeal, enhance the ownership
experience and increase overall value.
Land Rover has reconfigured the Freelander offerings for
2004 by dropping the entry level "S" model and increasing
content and the price/value of the SE and HSE variants.
The 2004 Freelander will be available in two models: the SE
with an MSRP of $25,995 and the HSE at $28,995.
The SE3, three-door model with removable hardtop, will
carryover its 2003 pricing and remain at $26,995, but will now
feature a standard in-dash 6-disc CD changer and integrated fog
"The 2004 Freelander has the most significant improvements
to the vehicle since its European introduction in 1997," said
Richard Beattie, executive vice president, Marketing and Sales,
Jaguar and Land Rover North America.
"The improvement in this Land Rover's value and its appeal
to urban drivers who want all-wheel drive security in a compact
package, gives us the perfect opportunity to realign and
simplify the model line-up."
With over 15,000 Freelanders sold in North America last
year, Land Rover increased its sales performance in the U.S. by
52 per cent.
LAND ROVER PRICING 2003 MY 2004 MY RANGE ROVER HSE $71,865 $72,250 RANGE ROVER WESTMINSTER N/A $84,000 DISCOVERY S $34,995 $34,995 DISCOVERY SE $38,995 $39,250 DISCOVERY HSE $40,995 $41,250 G4 LIMITED EDITION N/A $39,995 FREELANDER S $25,600 N/A FREELANDER SE $28,400 $25,995 FREELANDER HSE $32,200 $28,995 FREELANDER SE3 $26,995 $26,995 * all prices listed include destination and delivery charges with respect to the model year.
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