"ATV MAGAZINE TELEVISION" Coming Soon
MAPLE GROVE, Minn., Sept. 16 -- ATVs (all-terrain vehicles), those popular jeep-like, go-anywhere vehicles with balloon tires, are moving out of the garage and onto the small screen beginning this October, thanks to a new television show produced by Minneapolis-based Ehlert Publishing Group.
Based on the publishing company's magazine of the same name, "ATV MAGAZINE TELEVISION" will air three-times a week on the Outdoor Life Network (OLN), reaching 60 million cable households. The half-hour cable show was developed in partnership with Emmy award-winning Ron Schara Enterprises, producer of "Backroads" on ESPN2 and other outdoor programs.
The 13-week television series begins with how ATV MAGAZINE's editors evaluate all terrain vehicles for different applications, including recreation and utility uses. Hungry Valley, California provides the scenic backdrop and terrain as the editors conduct a week of comprehensive testing on 20 different big-bore, mid-size and sport machines. ATV adventures and riding destinations are also featured prominently each week on "ATV MAGAZINE TELEVISION," covering territory from snow-covered Quebec, Canada to the sand dunes of southern California. The cable program also offers riding, safety and maintenance tips for ATV riders.
But the biggest appeal to viewers, say its producers, is the show's compelling, story-telling format. "We wanted to create a show that everyone would watch," says executive producer and show host, Carey Bohn. "These are stories about ordinary people doing extraordinary things with their ATVs. They hunt with them, race them, even farm with them. Think Monster Garage meets The Real World."
"ATV MAGAZINE TELEVISION" will air every Friday, Saturday and Sunday on OLN, beginning October 3rd through December 28, 2003. A new series of 26 episodes will air starting in January 2004, also on the Outdoor Life Network. The show is sponsored by the top manufacturers in the ATV industry, Polaris Industries, Bombardier Recreational Vehicles and Kawasaki Motors.
Stephen Hedlund, president of Ehlert Publishing Group, sees the company's expansion into television as a natural extension of its core print business.
"TV is a another way to communicate with our current customers -- and reach new ones who don't typically subscribe to magazines," says Hedlund. "All of the recreational industries we serve -- motorcycling, snowmobiling, boating, hunting and fishing -- are perfect subjects for the sights and sounds of television. You can expect to see more shows from our company on cable TV very soon."
Ehlert Publishing Group produces many outdoor recreation magazines. These magazines are predominantly targeted at powersports vehicle enthusiasts who own motorcycles, personal watercraft, snowmobiles, and all-terrain vehicles (ATVs). Complete information on Ehlert's consumer titles, ATV Magazine, ATV Sport, Rider, REV, American Rider, Cruising Rider, Woman Rider, Thunder Press, Snowmobile Magazine, Snowgoer, Snow Week, and Watercraft World can also be found on www.ehlertpowersports.com .