Advanstar Unearths All-New ``Off-Road Aftermarket Expo'' to Launch This Fall

SANTA ANA, Calif.--May 5, 2003--Aftermarket manufacturers in the off-road industry will soon have exciting new means of getting their products to the dealers who want them most.

Advanstar Communications today announced the launch of Off-Road Aftermarket Expo 2003, their latest trade event targeting qualified ATV, off-road, and motocross buyers.

The Off-Road Aftermarket Expo is slated to kick-off Fall of 2003 at the new, state-of-the-art Mandalay Bay Convention Center in Las Vegas. The three-day event premieres Oct. 10-12, the same weekend the annual U.S. Open of Supercross is held at the MGM Grand Las Vegas.

Produced by Advanstar's TEAM Powersports, Off-Road Aftermarket Expo plans to host some of off-road's biggest brands. The event is expected to draw some 200 exhibitors and more than 1,600 dealers. Debuting the event in conjunction with the U.S. Open is a strategic move for TEAM Powersports, since it will afford exhibitors the unique opportunity to reach the off-road industry en masse -- including key western dealers and qualified buyers.

"We saw a chance to capitalize on the media attention and targeted audience the U.S. Open will draw," said Advanstar Powersports Group General Manager Tracy Harris. "Vegas will be buzzing with off-road dealers, qualified buyers, and top industry suppliers that weekend, so we created an expo exclusively designed to get these people together at one show. Our goal for this event is to showcase the best and latest the off-road aftermarket has to offer."

The three-day event will also offer participating dealers and manufacturers plenty of opportunities to make new industry contacts, as well as strengthen existing business relationships. Along with the actual trade show, participants can expect a Thursday golf tournament benefiting the fight against land closure, an industry party on Friday night with shuttle rides to and from the U.S. Open races, demo rides, rider autograph sessions, and a closing-day breakfast featuring a key industry speaker.

According to Harris, scheduling the show's launch for October was no mistake. "October is a great time of year to launch an event like this," she asserted. "It's just a huge month for the off-road industry. Not only does the U.S. Open signal the advent of the supercross season, but this is the month when off-road companies launch the year's hot new products and apparel."

She added, "When it came to the Off-Road Aftermarket Expo, we knew it wasn't enough to just provide an awesome show. The dealers and manufacturers in this industry will recognize that we went the extra mile delivering crucial networking opportunities, relevant October timing, and key Las Vegas placement, too."

The new Off-Road Aftermarket Expo trade event premieres Oct. 10, 2003-12, 2003 at the Mandalay Bay Convention Center in Las Vegas. Interested parties can visit www.dirtexpo.com for more information.

About TEAM Powersports and Advanstar Communications

TEAM Powersports is one of the largest producers of trade shows and conventions for the powersports industry worldwide. It includes the Cycle World International Motorcycle Shows(R) Presented by Toyota Trucks, Fall Daytona, the Dealernews International Powersports Dealer Expo, Big Twin West, Big Twin East and the Off-Road Aftermarket Expo.

Advanstar Communications Inc. is a worldwide business information company serving specialized markets with high quality information resources and integrated marketing solutions. Advanstar has 92 business magazines and directories, 77 tradeshows and conferences, numerous Web sites, and a wide range of direct marketing, database and reference products and services.

Advanstar serves targeted market sectors in such industries as art, automotive, beauty, collaboration/e-learning, CRM/call center, digital media, entertainment/marketing, fashion & apparel, health care, manufacturing and processing, pharmaceutical, powersports, science, telecommunications and travel/hospitality. The company has more than 1,300 employees and currently operates from multiple offices in North America, Latin America, Europe and Asia. For more information, visit www.advanstar.com.

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