PRIMEDIA Awarded Integrated Advertising Campaign by Ford Motor Company

Ford's 2004 F-150 Launch to Use Reach and Targeting of PRIMEDIA's Consumer Automotive Group, Automotive Enthusiast Group and Outdoor Enthusiast Group

Campaign to Include Print, Web and Custom Auto Show Vehicles Throughout 2003 and 2004

NEW YORK, Aug. 29 -- PRIMEDIA Inc. , the leading targeted media company, announced today that it has been awarded an advertising and marketing contract from Ford Motor Company for the launch of the 2004 Ford F-150 pickup.

As part of its launch campaign, Ford will capitalize on PRIMEDIA's leadership positions with consumers in the automotive and outdoor markets through a unique range of print, Internet and special event marketing platforms in its Consumer Automotive Group titles including Motor Trend, Truck Trend and Automobile; its Automotive Enthusiast Group titles including Hot Rod, Four Wheeler, Four Wheel & Off Road, Truckin', Stock Car Racing and Circle Track; and its Outdoor Group titles including Hunting, Guns & Ammo and In Fisherman. Ford's campaign will include more than 100 advertising pages across all groups. PRIMEDIA will also produce a number of special high-impact print gatefold units and a series of F-150 custom display trucks that will be built by magazine staff members and displayed at selected Motor Trend and enthusiast auto shows throughout 2003 and 2004.

"The F-150 has been the top-selling vehicle in America for the past 21 years, so the next version is one of the most important Ford vehicle launches in decades," said Dave Ferm, president of PRIMEDIA's Consumer Media and Magazine Group. "PRIMEDIA is thrilled to be partnering with Ford in this important effort, enabling it to reach its core customers through our unique blend of both broad-reach and targeted enthusiast advertising platforms. This commitment by Ford is a strong signal to the market that PRIMEDIA is successfully bringing together its targeted media assets for the benefit of our advertising partners."

PRIMEDIA's F-150 Action Plan was developed in partnership with Ford, its advertising agency J Walter Thompson, and the advertising and marketing teams from PRIMEDIA's Consumer Automotive, Automotive Enthusiast and Outdoor Groups. Ford Motor Company, celebrating its centennial anniversary this year, is launching the 2004 F-150 in fall 2003.

About PRIMEDIA

PRIMEDIA is the leading targeted media company in the United States, with positions in consumer and business-to-business markets. Our properties deliver content via print as well as video, the Internet and live events and offer highly effective advertising and marketing solutions in some of the most sought after niche markets. With 2002 sales from continuing businesses of $1.5 billion, PRIMEDIA is the #1 special interest magazine publisher in the U.S. with more than 250 titles. Our well-known brands include Motor Trend, Automobile, New York, Fly Fisherman, Power & Motoryacht, Creating Keepsakes, Ward's Auto World, and Registered Rep. The company is also the #1 publisher and distributor of free consumer guides, including Apartment Guides. PRIMEDIA Television's leading brand is the Channel One Network and About is one of the largest sources of original content on the Internet. PRIMEDIA's stock symbol is NYSE: PRM.

This release contains certain forward-looking statements concerning PRIMEDIA's operations, economic performance and financial condition. These statements are based upon a number of assumptions and estimates, which are inherently subject to uncertainties and contingencies, many of which are beyond the control of the company, and reflect future business decisions, which are subject to change. Some of these assumptions may not materialize, and unanticipated events will occur which can affect the company's results.

   Contacts:
   Jim Magrone (investors):  212-745-0634  jmagrone@primedia.com
   Jocelyn Johnson (media):  212-446-1867  jjohnson@sloanepr.com