Spike TV Goes 'Zero To Sixty' With Top Female Race Car Driver Danica Patrick

NEW YORK, Aug. 4, 2003 -- Spike TV speaks to guys' love of cars with a new interstitial series, "Zero To Sixty," starring top female race car driver Danica Patrick, debuting Monday, August 11. These 60-second updates cover all the news from the automobile world -- everything from the latest concept cars, showroom news, and the hottest looks from the top car maker's design studios. After its premiere on the network's official launch date of Monday, August 11, Zero To Sixty will settle into a weekend rotation with new reports airing periodically on Saturdays and Sundays.

"Spike TV is evolving into the place guys come to talk about and learn about cars. In 'Zero to Sixty,' we bring together the latest news from the auto world in a way that's never been done before," said Kevin Kay, Executive Vice President of Programming and Production, Spike TV. "It's fast-paced, it's informative, it's sexy -- and it's hosted by Danica Patrick -- one of the highest ranking and certainly best looking CART racers on the circuit."

"'Zero to Sixty' is the first mainstream automotive news program of its kind. Danica's upbeat and witty delivery of real industry news appeals to Spike TV's audience of young, car-savvy men," said Fred Seibert, Zero to Sixty's executive producer. "Zero to Sixty will quickly establish Spike TV as an automotive authority."

Patrick, a member of CART's Team Rahal, owned by former driving superstar Bobby Rahal and David Letterman, is considered one of the sport's top open wheel drivers. A native of Roscoe, Ill., Patrick has made a meteoric rise through the racing ranks -- starting with a second place finish as an unknown 18-year old at the world renowned Formula Ford Festival in 2000. She made her CART debut in 2002 and within a few months, won the pro/celebrity race in the Toyota Grand Prix of Long Beach.

The creator/producers of Zero to Sixty are Emil Rensing and Fred Seibert.

Spike TV, the first network for men, is available in 86 million homes and is a division of MTV Networks. MTV Networks owns and operates the cable television programming services MTV: Music Television, MTV2, Nickelodeon/Nick at Nite, TV Land, VH1, CMT: Country Music Television, and Spike TV, as well as The Digital Suite from MTV Networks, a package of thirteen digital services, all of which are trademarks of MTV Networks. MTV Networks also operates and offers joint ventures, licensing agreements and syndication deals whereby its programming can be seen worldwide.

Snide's Remarks:

Oh Yeah Everything About Cars In 60 Seconds? It must be everything THEY know about cars in, Hey Fred Seibert Mr. Creator of this "concept" The Auto Channel was on "main stream TV accross the U.S. in 1989 and 1990 - so wise up and print a retraction or our well you know. - Got Anything To Say About This? E Me msnide@theautochannel.com