JoeAuto Expands to Dallas Metroplex and Officially Opens Doors to Its Plano Location

Company Raises the Bar for Auto Service Industry By Offering Convenient Hours, $10 Loaner Cars, New Technology and More for Customers

DALLAS, Aug. 1 -- JoeAuto, a first-of-its-kind auto service and repair company that puts more control into the hands of the customer, today officially opened its first Metroplex location in Plano, Texas -- a suburb of Dallas. Houston-based JoeAuto has set out to change the auto service industry by underscoring its highly rated service coupled with its outstanding customer conveniences.

JoeAuto brings to the Metroplex customer services like no other. In fact, J.D. Power and Associates certified JoeAuto's initial "big box" prototype as an 'Outstanding Service Experience.' JoeAuto is the only non-dealer, automotive repair facility to have earned this distinction. This model is exemplified throughout all JoeAuto facilities to continue the outstanding JoeAuto experience.

"At JoeAuto, we are proud to offer our customers the best possible service and conveniences in the auto service industry," said Troy Cooper, president of JoeAuto. "Conveniences include everything from $10 per day loaner cars, open hours seven days a week, longer service hours and second opinion stations to trust cams where customers can view their car being serviced over www.joeauto.com , free rides to work and more."

As part of the grand opening festivities, the city of Plano announced a proclamation for Friday, Aug. 1 through Sunday, Aug. 3 as "Customer Care Weekend," honoring the JoeAuto customer value philosophy. Other activities included a balloon release to officially open JoeAuto, attended by Plano Mayor Pro Tem Steve Stovall, JoeAuto executives and team members, as well as more than a dozen kids from the YMCA.

Grand opening festivities will continue with numerous, fun-filled activities on Saturday, Aug. 2, including:

  * First annual JoeAuto car show -- the MOPAR and Pick Ups and Panels auto
    clubs will bring in more than 30 to 40 custom-made cars that will line
    the JoeAuto parking lot.  Customers can come by and view the cars, as
    well as vote on their favorites;
  * Child car seat checks -- JoeAuto will have the Plano Police Department
    available to inspect car seats for proper installation;
  * Educational sessions for new college students (auto care 101) -- parents
    can bring their kids by JoeAuto before heading off to college to get a
    quick lesson in auto care before they are sent off to school (this
    session is open to the general public); and
  * Barbeque and snow cones for all -- 200 customers and guests can enjoy
    great food while waiting for their car to be repaired, courtesy of
    JoeAuto.

To highlight JoeAuto's customer value proposition and its dedication to the community, the JoeAuto Plano team held a Sneak Preview event on Thursday, July 31 benefiting the Plano YMCA kids' programs. The proceeds from the Sneak Preview event were distributed to the Plano YMCA at the balloon releasing ceremony in an effort to support the community.

"We believe passionately in supporting the community and assisting deserving organizations," said Cliff Strong, managing partner for the JoeAuto in Plano. "That's why we partnered with the Plano YMCA to celebrate the opening of our newest store."

The 14,000-square-foot JoeAuto auto service center is the first location to open in the Dallas-Fort Worth Metroplex. JoeAuto has three additional locations throughout Houston, Texas. By 2007, JoeAuto expects to open 150 "big box" service centers serving the nation's top 50 metropolitan markets, with its initial expansion throughout Dallas, Austin, Atlanta and Denver.

About JoeAuto

JoeAuto is a first-of-its-kind auto service and repair company that puts more control into the hands of the customer. Based on trust and convenience, JoeAuto brings to the auto repair industry a remarkable customer value proposition, which was underscored by J.D. Power and Associates when it certified JoeAuto's first "big box" prototype as providing customers with an 'Outstanding Service Experience.' JoeAuto is the only non-dealer, automotive repair facility to have earned this distinction. This is a model that is exemplified throughout all JoeAuto facilities to continue the outstanding JoeAuto service. For additional information about JoeAuto, please visit the company Web site at www.joeauto.com .