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Harley-Davidson Kicks Off Its Second Century

Redesigned Sportster Series and VRSC V-Rod Model Featured in 2004 Line-Up

MILWAUKEE, July 14 -- As Harley-Davidson kicks off its second century, the Motor Company is preparing for an exciting new chapter in the Company's history. Harley-Davidson introduced a completely redesigned XL Sportster line and a new model in the VRSC V-Rod family to the dealer network at the company's summer dealer meeting in Las Vegas today.

"Harley-Davidson now has 100 years of experience designing and producing the greatest motorcycles in the world," said Bill Davidson, Harley-Davidson director of marketing, motorcycle product development. "Our 2004 motorcycle line-up will lead us into a promising new century at Harley-Davidson."

Harley-Davidson will unveil the entire 2004 model line-up to the general public on Thursday, August 28 during the company's 100th Anniversary celebration in Milwaukee, WI. The Company extended the 2003 model year to 14 months in order to meet anticipated demand for its 100th Anniversary models. Shipments of 2004 motorcycles to the worldwide dealer network will begin in September 2003.

Harley-Davidson, Inc. is the parent company for the group of companies doing business as Harley-Davidson Motor Company, Buell Motorcycle Company and Harley-Davidson Financial Services. Harley-Davidson Motor Company produces heavyweight street, custom and touring motorcycles and offers a complete line of motorcycle parts, accessories, apparel and general merchandise. Buell Motorcycle Company produces sport motorcycles in addition to motorcycle parts, accessories and apparel. Harley-Davidson Financial Services, Inc. provides wholesale and retail financing and insurance programs to Harley-Davidson/Buell dealers and customers.