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American Honda Announces "Honda Red Riders Jr. Super Moto Challenge"

7/2/03

Torrance, CA - American Honda Motor Co., Inc. announced today a new support
class to be run in conjunction with the AMA Red Bull Super Moto
Championship.

The Honda Riders Club of America will present the "Honda Red Riders Jr.
Super Moto Challenge." The series will consist of six events coinciding
with select AMA Red Bull Super Moto Championship races. Each event in the
series will have a riders meeting, one practice session, a heat race and a
main event. The top three finishers in the first five rounds will compete
at the grand finale in Las Vegas, Nevada.

Participants will compete on identically prepared 2003 CRF150F's provided
by American Honda. Additional series sponsors include Alpinestars, who will
provide custom made leathers for competitors to use at each round, Dunlop,
who will provide tires, White Brothers (exhaust components), and Renthal
(handlebars).

"We are thrilled to be a part of Super Moto," said Ray Blank, Vice
President of the Motorcycle Division at American Honda. "This is a great
way to get youth involved in the sport in a professional, controlled
atmosphere. I can't think of a better-qualified group than Danny Walker and
his American Supercamp staff to help these young racers get acquainted with
the CRF150F and Super Moto racing."

To be eligible, riders must be 12 to 15 years old, be a current AMA member
and have a grade average of B or better in school.  Each potential rider
must submit a resume, a current report card and a letter explaining why
they should be accepted, what their racing goals are and how they plan to
achieve them.

The program will be administered by American Supercamp and applications can
be submitted via the web at www.americansupercamp.com; by fax at (970)
674-9433, Attn: Honda Jr. Super Moto Challenge; or by mail to:

American Supercamp
Attn: Honda Jr. Super Moto Challenge
553 Lakewood Ct.
Windsor, CO  80550

Only 14 riders per event will be accepted so get your applications in
early!

About Honda

American Honda Motor Co., Inc. is the sole distributor of Honda
motorcycles, scooters, ATVs and personal watercraft in the U.S. American
Honda's Motorcycle Division conducts the sales, marketing, and operational
activities for these products through Honda authorized dealers. For further
information about Honda products, racing teams, programs, and dealer
locations, visit the Honda web site at: www.honda.com.