Bowne Global Solutions Localizes Nissan USA's Web Site for US Hispanic Market

PARSIPPANY, N.J., June 10 -- Bowne Global Solutions (BGS), the world's leading provider of translation and localization services, has completed the localization of Nissan North America's Web site from English into Spanish.

All of the content on the Nissan site at www.nissanUSA.com/espanol was localized or adapted to attract the fast growing and influential Spanish-speaking consumer market in the United States. The localization of the over 200-page site took four months to complete and marked the first time BGS has worked with the U.S. division of automotive manufacturer Nissan Motor Company.

"We are very satisfied with the results that BGS delivered," said Steve Silver, Director, eBusiness, Nissan North America. "The U.S. Hispanic market is very important to us, so we wanted to make sure that everything on the site, from the words and language to the cultural nuances of this market, was reflected in the localized version. BGS's expertise was critical to our success."

Localization is the process in which content or various elements of a product are transformed for use in specific geographic locales, cultures or markets. BGS provides solutions for 70% of the largest motor vehicle and parts manufacturers.

"BGS certainly understands the opportunities that the Spanish-speaking market holds for companies like Nissan. It is one of the fastest growing populations and the largest ethnic group in the US," said Larry Wade, Senior Vice President -- Americas at BGS. "More and more of our clients are seeking growth by targeting ethnic groups in their domestic market. BGS is uniquely positioned to support them. We have more than 2,000 in-country project managers, linguists, translators, publishers and programmers, who cover more than 60 languages and dialects."

About Nissan North America

In North America, Nissan's operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. More information on Nissan in North America and the complete line of Nissan and Infiniti vehicles can be found online at www.nissanusa.com or www.nissanusa.com/espanol or contact the corporate media line at +1-310-771-5631.

About Bowne Global Solutions

Bowne Global Solutions (BGS) is the world's leading provider of multilingual solutions for Products & Documents, Marketing & Communications, Regulatory Compliance, Training & e-Learning, and Globalization Strategy. With more than 2,000 professionals in 24 countries, BGS is ideally positioned to help companies in a variety of industries adapt their products and communications to reflect the unique linguistic and cultural characteristics of their target markets worldwide. Supported by proven project management methods and innovative technologies, including the Elcano(TM) translation portal, clients have come to rely on the BGS team for all of their translation, localization, technical writing and interpretation needs.

Bowne Global Solutions is a business unit of Bowne & Co., Inc. , a global leader in providing high-value solutions that empower our clients' communications. In addition to BGS, Bowne & Co.'s diversified business units include Bowne Financial Print, the world's largest financial printer; Bowne Enterprise Solutions, a leading provider of digital printing and electronic delivery of personalized communications; and Bowne Business Solutions, the leader in delivering a full array of business process outsourcing services to the legal and financial services industries.