Electronic Stability Control Coalition Establishes Advisory Panel

Leading Automotive Safety Experts Unite to Promote Importance of Electronic Stability Control Technology

DETROIT, May 28 -- The Electronic Stability Control Coalition announced today that several prominent automotive safety experts have joined a special advisory panel to provide counsel on how to effectively educate consumers, government officials and other industry decision makers about Electronic Stability Control (ESC). ESC is an active safety system that detects when a driver is about to lose control of a vehicle and automatically intervenes to provide stability and help the driver stay on course.

Comprised of some of the nation's top experts in the field of automotive safety and education, the Advisory Panel includes:

   -- Adele Derby
      Former Associate Administrator, National Highway Traffic Safety
      Administration

   -- Betty Mercer
      Former Governor's Highway Safety Representative (Michigan)

   -- L. Daniel Metz, Ph.D.
      Professor Emeritus, Department of General Engineering
      University of Illinois at Urbana-Champaign, National Academy of
      Engineering

   -- Jack Nerad
      Nationally Syndicated Radio Co-Host, America on the Road
      Editor, Driving Today Website

   -- Raminder Nirula, M.D.
      Assistant Professor of Surgery, Division of Trauma and Critical Care
      Medical College of Wisconsin

   -- D. Keith Russell
      Executive Director, The Driving School Association of the Americas

"The Coalition will benefit greatly from the expertise of such a distinguished and diverse group of individuals," said Jim Gill, Director of Public Relations at Continental Teves. "The panel members will play a vital role+ in our national education campaign about this active safety technology, and serve as 'ambassadors' for ESC."

Formed in 2003, the ESC Coalition was established to inform consumers and other key audiences about the benefits of ESC and the impact it has on improving the overall safety of passenger cars and light trucks. It is a joint effort of two of the largest automotive suppliers, Robert Bosch Corporation and Continental Teves. As leaders in the development and manufacture of vehicle safety technology, both companies are working together to increase the general awareness of this system that may help save lives.

"The Advisory Panel members understand the benefits of applying emerging technology to automotive safety," stated Paul Mercurio, Technical Liaison Engineer for Robert Bosch Corporation. "ESC is capable of preventing rollovers and skids, thus reducing the risk of a crash, and helping to save lives."

ESC Coalition Mission Statement

The Electronic Stability Control (ESC) Coalition was formed in 2003 with the mission of educating consumers and other key audiences about the revolutionary active safety technology known as ESC.

The ESC Coalition members believe that the widespread installation of ESC systems can play a significant role in helping to prevent crashes on America's roads. The Coalition seeks to increase the public's general awareness of this milestone in automotive safety.

Through a national education campaign, the ESC Coalition aims to provide consumers with comprehensive information on ESC, including educational materials, technical data, video demonstrations, industry studies, and news about ESC.

For additional information on the Coalition members visit these websites: www.boschusa.com and www.contitevesna.com