Aggressive Drivers Beware; Holiday Crackdown May 24-31
Two of Three Highway Fatalities Stem from Aggressive Driving - Three Deaths a Day in VA-MD-DC Start of Summer Travel Triggers Stepped-up Enforcement to Combat Aggressive Driving Radio and Transit Bus Ads Launched to Heighten Awareness WHAT: With AAA projecting more than 400,000 greater Washingtonians hitting the highway over the Memorial Day holiday weekend, more than 50 state and local law enforcement agencies are cracking down on aggressive driving as part of the Smooth Operator campaign. A fact sheet detailing all facets of the campaign is available on request. Police agencies are using traditional and unconventional tactics to stop aggressive driving in its tracks, from highly visible enforcement in standard police cruisers to "under-cover" unmarked high-performance Chevy Camaros to cutting-edge technologies. To heighten public awareness, creative and resonant advertisements are appearing on regional radio stations and transit buses. The campaign theme -- "Think There's No Harm In Aggressive Driving? Think Again" -- aims to stigmatize aggressive driving by emphasizing its dangers, illegality and other negative consequences. WHY: With area congestion at an all-time high, many drivers are acting out their frustrations by speeding, tailgating, unsafe lane changes, and running red lights and stop signs. These aggressive driving behaviors tragically result in increased car crashes, injuries and fatalities in DC, Maryland and Virginia. The National Highway Traffic Safety Administration (NHTSA) estimates that two-thirds of highway deaths last year were related to aggressive driving behaviors. Applied to the three- jurisdiction territory of DC, Maryland and Virginia, approximately three deaths a day stem from aggressive driving behaviors. WHEN: Today and throughout the initial wave of stepped-up law enforcement: May 24 through May 31
STORY ANGLES: One-on-one interviews and individual ride-alongs may be arranged with the following:
* Touched by Tragedy -- Maryland resident Judy Hively lost her mother to an aggressive driving crash. By speaking out for stepped up enforcement and tougher aggressive driving laws, Hively is striving to prevent similar tragedies from striking others. She is available to discuss the crash that took her mother's life as well as her recent experiences with the judicial system. * Police Prevention -- Officers with the scores of regional law enforcement agencies are targeting aggressive driving with stepped up monitoring and ticketing. Ride-alongs are available in: * High performance unmarked Maryland State Police Chevy Camaros; * A one-of-its-kind van equipped specifically to target aggressive driving; and * Traditional squad cars. * Coping with Consequences -- Physicians with Inova Fairfax Hospital and University of Maryland Shock Trauma Center in Baltimore who often are called upon to attend to victims of aggressive driving crashes.
PRNewswire -- May 22