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Semaphore Partners Designs New Goodwrench.com Site

Finding Mr. Goodwrench, the One and Only GM Expert, Is Now Easier Than Ever At Goodwrench.com

SAN FRANCISCO, April 22 -- General Motors (GM) and Semaphore Partners today announced the re-launch of Goodwrench.com, part of a $40 million re-branding effort for GM's Goodwrench brand. Semaphore Partners, Publicis' premier provider of interactive services and a partner with Chemistri, Publicis' GM-dedicated AOR, designed the new Goodwrench.com site to enhance the GM vehicle ownership experience by enabling consumers to easily find vehicle information and store locations for over 7,000 Goodwrench outlets nationwide.

Semaphore Partners created an easy-to-use website to provide consumers with valuable vehicle service and parts information. The site includes extensive content and tools, such as vehicle maintenance tips, special offers, service reminders, how-to videos and maps, as well as driving directions to GM Goodwrench dealers. The Owner's Center streamlines the maintenance process by enabling owners to personally track the service and maintenance performed on their vehicles.

"Semaphore Partners was an ideal partner in the development of the Goodwrench.com website, given their expertise with online customer relationship marketing," said Tom Liles, eMarketing manager of General Motors Service and Parts Operations. "The new Goodwrench.com brings a premium level of service that GM consumers have come to appreciate and expect from GM Goodwrench and our GM dealers."

"The goal of the Goodwrench.com site re-launch was to connect all things GM and GMGoodwrench with customers," said Pat Isom, the client partner for GM at Semaphore Partners. "Semaphore Partners brings that focus to the site experience, and facilitates GM owners connecting with their GM dealers."

About Semaphore Partners

Established in 1991, Semaphore Partners is an award-winning interactive services firm. We design and build customer-focused websites, intranets and extranets, supported by interactive media and marketing programs. Our focus is on innovation: we select and leverage the best emerging technologies, create distinctive experiences, and conceive new approaches to connect our clients with their customers. Semaphore Partners has a proven history of creating integrated interactive solutions that deliver measurable results for clients such as Continental Airlines, General Motors, and McKesson.

Semaphore Partners is a wholly-owned division of Publicis Groupe SA , the world's fourth largest marketing and communications holding company with over $4 billion in revenue and more than 35,000 employees in 109 countries. Semaphore Partners teams with our global network agencies including Leo Burnett and Saatchi & Saatchi as well as technology partners such as BEA, IBM, and Microsoft.

About GM Goodwrench

GM Goodwrench is part of GM Service and Parts Operations (SPO). The GM Goodwrench network, headquartered in Grand Blanc, Mich., is the largest automotive service chain in the industry, with more than 7,000 participating dealerships. Its technicians receive specialized training from General Motors to provide expert care for GM cars and trucks.

General Motors, the world's largest vehicle manufacturer, designs, builds and market cars and trucks worldwide, and has been the global automotive sales leader since 1931. More information on GM can be found at www.gm.com.

About Chemistri

Chemistri is a unique marketing communications agency that consolidates global Publicis-GM relationships into one multi-disciplinary organization. Chemistri is an independent organization aligned strategically with Leo Burnett Worldwide and part of the vast Publicis Groupe. It is the first agency of this kind to focus exclusively on GM business. The agency's clients include Cadillac, Pontiac, GM Service and Parts Operations and several global GM operations. With origins back to The MacManus Company in 1911, the agency has served General Motors for more than 90 years.