Lexus RX 330 Pricing

Below is the press release that went out today announcing pricing on the
All-New RX 330 and GS 300 SportDesign.  Please contact Lexus Public
Relations if you have any questions.



                                                   For Immediate Release

                                              LEX-08-03




Lexus Announces Pricing for All-New 2004 RX 330 and 2003 GS 300 SportDesign



    TORRANCE, Calif., March 10, 2003 ? Lexus released manufacturers

suggested retail pricing (MSRP) today for the all-new 2004 RX 330 luxury

utility vehicle and for the 2003 GS 300 SportDesign edition of Lexus$B!G(B

luxury sport sedan.  The RX 330 will go on sale March 26 with a starting

MSRP of $35,025 for the two-wheel drive model, $100 less than the current

RX.

    Following in the significant footsteps of the segment-leading RX 300,

the RX 330 provides more of what made the award-winning RX successful and

adds some new twists of its own.  In addition to several innovative

features and a comprehensive list of safety enhancements, the new RX boasts

improvements throughout the vehicle.

    $B!H(BThe new RX is everything our competitors hoped it wouldn$B!G(Bt be.  It$B!G(Bs

faster, better handling, roomier, quieter, more luxurious, and gets

best-in-class fuel economy, all with a lower base price than the outgoing

model,$B!I(B said Denny Clements, Lexus group vice president and general

manager.  $B!H(BThe combination will be hard to beat.$B!I(B

    Available in both two-wheel and four-wheel drive configurations, the

redesigned RX is 6.1 inches longer overall with a wheelbase almost four

inches longer than its predecessor.  This translates to a significant 6.1

cu. ft. increase of rear cargo space.  Sliding split folding 40-20-40 rear

seats and under-floor storage bins enhance cargo area utility.

    A larger 3.3-liter V6 engine provides increases in horsepower and

torque and is backed by a new 5-speed automatic transmission.  The results

are exemplary performance in class with a 0-60 mph time of 7.7 seconds and

class-leading fuel economy of 20 mpg city/26 mpg highway (2WD models).  The

four-wheel drive model uses a sophisticated new traction control system

that eliminates the need for viscous control of the center differential.

  Improved suspension systems, standard 17-inch wheels and tires, and a

new, stiffer body structure provide better steering and handling while

maintaining a supple ride.  An optional sport package that includes

adjustable-height air suspension system with 18-inch wheels and tires

further improves ride and handling, and provides automatic load leveling as

well as aiding vehicle access.  Larger front brakes help ensure short and

easily controlled stops.  And extensive efforts to reduce powertrain noise

make the RX 330 nearly as quiet as the ES 300 luxury sedan.

  Safety features on the all-new RX include a new driver$B!G(Bs side knee

airbag, multi-stage front airbags, side-curtain airbags and a large new

side airbag for the front seats designed to protect the torso, abdomen and

pelvis.  Anti-lock brakes (ABS) and brake assist are also standard, along

with a new tire pressure monitoring system and Vehicle Stability Control

(VSC).

    Several new features separate the RX 330 from its entry-luxury SUV

competition.  Examples include an Adaptive Front lighting System (AFS),

which is included in the available sport package, that improves visibility

in corners; a power rear liftgate operated by the key remote or a switch

inside the vehicle; an adaptive cruise control system similar to that on

the LS 430; a rear backup camera that displays a color image of the area

behind the vehicle on the navigation system screen.

    Smart design, extensive luxury amenities and unexpected utility grace

the RX 330 interior.  The new instrument panel features high contrast

electroluminescent gauges and a redesigned center stack with metallic trim.

A large-capacity sliding center console adds an unusual measure of utility

to the front seat area.  Standard genuine wood trim and optional leather

surrounds the occupants.   A dual-zone automatic climate control with dust

filter is standard and is complemented by an available one-touch open/close

power moonroof or a wide-opening multi-panel moonroof.

    Rounding out the luxurious interior environment is a high performance

premium audio system upgradeable to a Mark Levinson 11-speaker sound system

with an in-dash CD changer.  A DVD-based navigation system and a rear seat

DVD entertainment system are also available.

    With all of its improvements, the all-new RX 330 will continue to offer

outstanding value with a base MSRP of $35,025 for the two-wheel drive

model, a full $100 less than the 2003 model RX.  The four-wheel drive

version will carry an MSRP of $36,425, or $500 below current pricing.  The

delivery, processing and handling fee continues at $575 for both RX models.

    The 2003 GS 300 SportDesign edition features new saddle-color seats

(black is also available), gunmetal-colored aluminum wheels and an

exclusive Graphite Gray Pearl exterior (Crystal White or Black Onyx are

also available).  HID headlamps with titanium-finished surrounds,

SportDesign badges, a chrome grille, black pearl emblems and a rear lip

spoiler enhance the exterior, while the interior is accentuated by brushed

metallic console trim, a center console badge and SportDesign logos on the

scuff plates and floor mats.  In keeping with the sporty theme, a

Euro-tuned sport suspension is standard.

    The 2003 GS SportDesign will be available at Lexus dealers beginning

the last week of March.  Approximately 2,200 units will be produced and

will carry a premium of $2,860 (which includes the leather package) above

the current base model GS 300 price of $38,725.



                                 #   #   #

Note to Editors: Electronic images of the RX 330 are available on-line via
the Wieck Photo Database (972/392-0888) or via the Lexus news media web
site (http://pressroom.lexus.com).

Contacts:            Nancy Hubbell                Brad Nelson
          (310) 468-3282                  (310) 468-5224
              nancy_hubbell@toyota.com      brad_nelson@toyota.com
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