General Motors Recognized As Top Automaker For Multicultural Business Opportunities

February 26, 2003

DETROIT - General Motors has been named one of the "Top 50 Corporations for Multicultural Business Opportunities (Div50)" by Div2000.com. Div2000.com is the leading online resource for women and minority-owned businesses.

More than 150,000 women and diverse entrepreneurs and suppliers participated in the third annual online election. General Motors lead the automotive industry ranking #30 in the Div50 poll, beating Toyota (#34), DaimlerChrysler (#37) and Ford (#50).

The Div50 annual list is produced by Div2000.com, a leading multicultural b2b Internet portal that links large organizational buyers and multicultural business owners.

"GM has been committed to developing and delivering innovative products and services that meet the needs, and improve the lives, of diverse audiences," said Miriam Muley, executive director of GM's Center of Expertise on Diversity and Growth Markets. "This award validates GM's efforts to become the automotive company that best understands the wants, needs and perceptions of vehicle buyers from all walks of life."

Muley will accept the award on behalf of General Motors at a ceremony on February 27 at the Foxwoods Resort in Mashantucket, Connecticut. Muley who is responsible for all marketing and sales activities targeting Diversity audiences - including Hispanics, African Americans, Asian Americans, Women and Youth - is also speaking at the Div2000.com conference on "Multicultural Markets and their Impact on Corporate Revenue."

"Multicultural markets are important to us at GM," said Muley. "We are striving to show our understanding of these markets in order to communicate in ways that are respectful, relevant and that resonate with our consumers. I am honored to accept this award on behalf of all the people of General Motors."

General Motors , the world's largest vehicle manufacturer, designs, builds and markets cars and trucks worldwide, and has been the global automotive sales leader since 1931. GM employs about 350,000 people around the world. More information on GM can be found at www.gm.com.