Dale Earnhardt Jr. Shoots Pictorial of Playboy Playmates

Dale Jr.'s Pictorial of the Dahm Triplets Will Run Only in the Playboy Cyber

                      Club Beginning on February 10

  WHO:  Third-generation NASCAR champion Dale Earnhardt Jr. and the Dahm
        triplets, Erica, Nicole and Jaclyn (Playboy Playmates December
        1998.)

  WHAT: The 28-year-old racecar star has now added Playboy.com Celebrity
        Photographer to a resume that includes seven career victories in
        Winston Cup competition and a New York Times best-selling book,
        "Driver #8," penned in 2002.  Dale Jr. might be used to thrilling
        curves but his skills were put to the test by the Dahm triplets.
        Earnhardt chose to use his priceless Corvette GTR as the backdrop
        for the shoot that took place in late January at his personal garage
        in North Carolina.

        Playboy.com's Guest Celebrity Photographer feature is enjoying
        increasing popularity with some of today's top celebrities angling
        to get in on the action. Previous Celebrity Photographers include
        multi-platinum rapper Nelly, rocker Tommy Lee, hip-hop stars
        Ja Rule and DMX, and Poison's Bret Michaels.

  WHEN: Dale Jr.'s pictorial of the Dahm triplets, plus behind-the-scenes
        photographs and steamy video from the session can be seen
        exclusively in the Playboy Cyber Club (http://cyber.playboy.com/),
        Playboy.com's subscription site, beginning Monday, February 10.

  WHAT ELSE:
        Dale Jr.'s pictorial of the Dahm triplets isn't all that Playboy has
        to offer NASCAR fans this month.  The March issue of Playboy
        magazine, currently on newsstands, features an in-depth look at
        NASCAR in the article "Why Everyone is Watching" by racing
        journalist Michael Jordan.

  **NOTE:

        The Dahm triplets will be available for media interviews in Daytona
        from February 13-14.  In addition, non-nude video and photographs of
        Dale Earnhardt Jr.'s photo shoot are available for media.  To
        schedule an interview or request video/photos, please contact
        Jay Jay Nesheim at 212-261-4933 or jayjayn@playboy.com

  Jay Jay Nesheim of Playboy, +1-212-261-4933, jayjayn@playboy.com

PRNewswire - Feb. 10

Source: Playboy Enterprises, Inc.