Hyundai Investigative Team Named for Chicago Auto Show

               -- Generation Y Consumer Panel to Levy Opinions
                    On New Production, Concept Vehicles --

    CHICAGO, Feb. 6 -- In an attempt to better understand the
needs and desires of young consumers, Hyundai Motor America has selected a
six-person panel of Chicago-area residents to tour the floor of the Chicago
Auto Show and provide honest input on new production and concept vehicles.
    Dubbed the Hyundai Investigative Team (HIT), this focus group consists of
three men and three women, whose ages fall within the demographics (18-25) of
Generation Y or the "Millennials," as they're also known.
    The six individuals were selected from several candidates who replied to
classified advertisements in several Chicagoland daily and ethnic newspapers.
    The HIT panel includes:
    -- Patrick Fanella, 20, Glen Ellyn, student at the University of
       Illinois-Chicago
    -- Mark Radziewicz, 23, Burr Ridge, dental technician
    -- Susan Tompkins, 24, Chicago, financial consultant
    -- Ahlim Yusef, 21, Oak Lawn, student at St. Xavier University
    -- Jennifer Zabilka, 25, Carol Stream, tool room attendant at automotive
       supplier
    -- Joe Zahradnik, 21, Richton Park, works at a veterinarian clinic and
       part-time "E-Bayer"
    As members of HIT, these individuals will tour the show floor and attend
targeted new product reveals.  During the tour, they will document their
impressions of the many cars they view and provide Hyundai representatives
with their findings at the conclusion of the event.  The group's impressions
will be videotaped and archived for Hyundai Motor America's marketing and
product development departments.
    "We are extremely excited about bringing this unique consumer program to
the Chicago Auto Show," said Curt McAllister, Midwestern public relations
representative for Hyundai Motor America and HIT program director.  "This
demographic of young consumers is very important to the industry because
economists predict that by 2010 today's 18-25 year-olds will have as much
buying power as present-day Baby Boomers.
    "So, it's imperative that we try to tap into the needs and tastes of this
generation," he added.  "From Hyundai's standpoint, this audience is vital to
the growth of the brand and the company's aspirations to become a tier-one
automotive manufacturer."
    Hyundai Motor America, headquartered in Fountain Valley, Calif., is a
subsidiary of Hyundai Motor Company of Korea.  Hyundai cars and sport utility
vehicles are distributed in the United States by Hyundai Motor America and are
sold and serviced by more than 600 dealers nationwide.